Sr. Digital Marketing Executive

TecoBytes Solutions Pvt. Ltd.; India; On-site; INR 400,000 - 600,000; Full time

Job summary

TecoBytes Solutions Pvt. Ltd. is seeking a Digital Marketing Specialist to lead online marketing strategy, plan campaigns, and create content to boost brand awareness.

The role requires hands-on experience with SEM, SEO, social media, email marketing, and display advertising. You will monitor social media presence, collaborate with marketing and product teams, analyze ROI and KPIs, optimize content, and grow the company’s digital footprint across platforms like Facebook, LinkedIn, Twitter, and

Responsibilities

• Must have experience in content writing.
• Plan and monitor the company’s presence on social media (Twitter, Facebook, etc.) and research trends.
• Handle SEM, SEO, display advertising, email marketing, affiliate marketing, and related digital marketing needs.
• Collaborate with internal teams to drive campaign strategy and development.
• Identify growth opportunities and drive revenue.
• Research emerging online trends and best practices in digital marketing.
• Measure and report the performance of campaigns against ROI and KPIs; ensure brand consistency.
• Expand the company’s social media presence to new platforms and strengthen existing ones.
• Monitor competitor activity and market signals.
• Coordinate with designers to create engaging content (text/graphics) for newsletters, web pages, blogs, and social posts.
• Collaborate with marketing, sales, and product development teams.
• Monitor SEO and user engagement; suggest content optimization improvements.
• Review new technologies to keep the company at the forefront of digital marketing.
• Fix errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Maintain partnerships with media agencies and vendors.

Job description

Job Description:

The ideal candidate will oversee the online marketing strategy for the organisation by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company’s social media presence.

Responsibilities:

1. Must have experience in content writing.
2. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Research on industry & competitor trends to apply best practices
3. Understanding firms' goals/objectives and their entire digital marketing needs, including Search Engine Marketing (SEM), Social Media, display advertising, Email Marketing, Affiliate Marketing & more.
4. Work jointly with the internal team to drive campaign strategy & development.
5. Identify growth opportunities and drive revenue.
6. Research & keep current on emerging online trends and best practices within the digital marketing industry.
7. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) * Ensures brand consistency in marketing and social media messages.
8. Grows and expands the company's social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.
9. Researches and monitors activity of company competitors.
10. Coordinate with designer and creates & manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages
11. Collaborate with marketing, sales and product development teams.
12. Monitor SEO and user engagement and suggest content optimisation * Provide constructive feedback.
13. Review new technologies and keep the company at the forefront of developments in digital marketing.
14. Fix any errors or bugs in online content.
15. Edit and post videos, podcasts and audio content to online sites.
16. Maintain partnerships with media agencies and vendors. Requirements.
17. Understanding of SEM – Google AdWords, SEO, Google Analytics, display advertising, email marketing, affiliate marketing, and social media marketing.