Digital Marketing Manager

Priniti Foods; Sonipat; On-site; INR 600,000 - 900,000; Full time

Job summary

Priniti Foods is seeking a Digital Marketing Lead to orchestrate end-to-end online campaigns, drive lead generation, and build brand presence. You will manage social media, paid campaigns, on-site SEO, and content creation while aligning branding and measuring ROI across multiple platforms.

The role requires coordinating with sales, analytics teams and content creators to optimize performance and growth across Google, Meta, LinkedIn, YouTube and more.

Responsibilities

• Develop and implement effective digital strategies for generating quality leads.
• Generate leads through Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, WhatsApp and other digital platforms.
• Monitor lead quality, conversion rates and cost per lead.
• Coordinate with the Sales Team for proper follow-up and conversion of leads.
• Maintain and analyze lead-generation reports.
• Manage and regularly update company social media handles including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
• Create and maintain a monthly social media content calendar.
• Develop engaging content, posts, reels, videos, stories and promotional creatives.
• Increase followers, engagement, reach and brand visibility.
• Monitor comments, messages and customer interactions on social media.
• Plan, launch and manage paid advertising campaigns on Google, Facebook, Instagram and other platforms.
• Set campaign objectives, target audiences, budgets and KPIs.
• Regularly monitor campaign performance and optimize campaigns for better results.
• Conduct A/B testing of advertisements, creatives, audiences and landing pages.
• Prepare campaign performance reports for management.
• Manage and update company website content.
• Implement basic SEO strategies to improve organic traffic and search engine rankings.
• Conduct keyword research and monitor website traffic and performance.
• Coordinate with website developers/designers whenever required.
• Develop digital marketing content for products, offers, launches and company activities.
• Coordinate with graphic designers, video editors and other team members for marketing creatives.
• Ensure all digital communication follows the company's branding guidelines.
• Promote company products and brand across appropriate digital channels.
• Track and analyze performance using tools such as Google Analytics, Google Ads Manager, Meta Business Suite and other marketing tools.
• Prepare weekly and monthly digital marketing reports.
• Analyze ROI, CPL, CTR, conversion rates, engagement and campaign performance.
• Identify opportunities to improve digital marketing results.

Job description

Key Responsibilities

1. Lead Generation

• Develop and implement effective digital strategies for generating quality leads.
• Generate leads through Google Ads, Meta Ads, Instagram, Facebook, LinkedIn, WhatsApp and other digital platforms.
• Monitor lead quality, conversion rates and cost per lead.
• Coordinate with the Sales Team for proper follow-up and conversion of leads.
• Maintain and analyze lead-generation reports.

2. Social Media Management

• Manage and regularly update company social media handles including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.
• Create and maintain a monthly social media content calendar.
• Develop engaging content, posts, reels, videos, stories and promotional creatives.
• Increase followers, engagement, reach and brand visibility.
• Monitor comments, messages and customer interactions on social media.

3. Digital Campaign Management

• Plan, launch and manage paid advertising campaigns on Google, Facebook, Instagram and other platforms.
• Set campaign objectives, target audiences, budgets and KPIs.
• Regularly monitor campaign performance and optimize campaigns for better results.
• Conduct A/B testing of advertisements, creatives, audiences and landing pages.
• Prepare campaign performance reports for management.

4. Website & SEO

• Manage and update company website content.
• Implement basic SEO strategies to improve organic traffic and search engine rankings.
• Conduct keyword research and monitor website traffic and performance.
• Coordinate with website developers/designers whenever required.

5. Content & Brand Promotion

• Develop digital marketing content for products, offers, launches and company activities.
• Coordinate with graphic designers, video editors and other team members for marketing creatives.
• Ensure all digital communication follows the company's branding guidelines.
• Promote company products and brand across appropriate digital channels.

6. Analytics & Reporting

• Track and analyze performance using tools such as Google Analytics, Google Ads Manager, Meta Business Suite and other marketing tools.
• Prepare weekly and monthly digital marketing reports.
• Analyze ROI, CPL, CTR, conversion rates, engagement and campaign performance.
• Identify opportunities to improve digital marketing results.