Digital Marketing Manager

Akalp Techno Media Solutions; Bhopal; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Akalp Techno Media Solutions is seeking an experienced Digital Marketing Manager to lead our digital initiatives in India. The role focuses on improving search rankings, executing result-driven campaigns, and driving e-commerce marketing across platforms.

You will oversee SEO, paid advertising, content strategy, and analytics, while mentoring a growing digital marketing team. This role demands hands-on leadership and strong ROI orientation.

Qualifications

• Bachelor's or Master's degree in Marketing or a related field.
• Certifications from Google, Meta, HubSpot are a plus.
• Hands-on experience in SEO, PPC, and content marketing.
• Proven ability to lead a digital marketing team and manage campaigns.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and lead generation.
• Plan and execute SEO strategies (On-page, Off-page, and Technical SEO) to improve organic rankings.
• Manage multiple social media pages and create high-performing content strategies.
• Lead and mentor the digital marketing team while ensuring timely project execution.
• Plan, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
• Manage e-commerce marketing activities for websites and online marketplaces.
• Track website traffic, campaign performance, and user behaviour using Google Analytics and Search Console.
• Coordinate with writers, designers, developers, and sales for campaign execution.

Skills

SEO

Social Media

Google Ads

Meta Ads

Analytics

Content Marketing

Email Marketing

Team Leadership

Education

Bachelor's or Master's degree in Marketing/Digital Marketing

Tools

Shopify

WooCommerce

WordPress

Google Tag Manager

Job description

We are looking for an experienced Digital Marketing Manager to lead our digital marketing initiatives and drive business growth through SEO, social media, paid advertising, and e-commerce marketing. The ideal candidate should have hands-on experience in managing multiple social media platforms, leading a digital marketing team, improving search engine rankings, and executing result-driven marketing campaigns across various digital channels.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and lead generation.
• Plan and execute SEO strategies (On-page, Off-page, and Technical SEO) to improve organic rankings.
• Manage multiple social media pages and create high-performing content strategies.
• Lead and mentor the digital marketing team while ensuring timely project execution.
• Plan, monitor, and optimize Google Ads, Meta Ads, and other paid campaigns.
• Manage e-commerce marketing activities for websites and online marketplaces.
• Track website traffic, campaign performance, and user behaviour using Google Analytics and Search Console.
• Coordinate with content writers, designers, developers, and sales teams for campaign execution.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, and search engine algorithm changes.
• Identify opportunities to improve website conversions and online sales.
• Ensure all digital campaigns align with the company's business objectives and ROI targets.

Qualifications & Requirements

Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Computer Science, or a related field. Digital Marketing certifications (Google, Meta, HubSpot, etc.) will be an added advantag

Skills Required

• SEO (On-page Off-page Technical SEO)
• Social Media Marketing
• Google Ads
• Meta Ads
• Google Analytics
• Google Search Console
• Team Management
• E-commerce Marketing
• Shopify
• WooCommerce
• Amazon Marketplace
• Content Marketing
• Email Marketing
• WordPress
• Campaign Management
• Performance Marketing
• Data Analysis
• Communication
• Leadership