Digital Marketing Manager - Mumbai

Justo Realfintech Private Limited; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

JUSTO Realfintech Private Limited is seeking an Assistant Manager – Digital Marketing to plan, execute, and optimize paid campaigns across Google Ads and Meta Ads, driving high-quality leads and measurable ROI. The role requires a data-driven, execution-focused mindset and the ability to manage multiple campaigns across industries.

The ideal candidate should have 2+ years of hands-on experience in Google Ads and Meta Ads, with strong analytics and problem-solving skills, and the capacity to

Qualifications

• Bachelor’s or Master’s degree in Marketing or related field.
• Minimum 2+ years experience in Google Ads and Meta Ads.
• Strong understanding of performance marketing metrics.
• Experience with Google Analytics and Meta Ads Manager.
• Excellent analytical and problem-solving skills.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads and Meta Ads.
• Monitor spend, ROI, CPL/CPA, CTR, and optimize accordingly.
• Prepare dashboards and insights using Google Analytics and Ads dashboards.
• Coordinate with creative teams to develop effective ad copies and creatives.
• Present campaign performance and strategies to stakeholders.
• Stay updated on platform trends and new features.

Skills

Google Ads

Meta Ads

Lead generation

Analytics

Campaign optimization

Education

Marketing degree

Mass Communication degree

Tools

Google Analytics

Google Ads Manager

Meta Ads Manager

Pixels tracking

Job description

About JUSTO

Established in August 2019, JUSTO is a dynamic real estate solutions company committed to driving innovation and growth. With a dedicated team of professionals, we empower developers to bring their vision to life. Our tailored strategies are designed to maximize value for both developers and end‑users. Operating across multiple cities, including Mumbai, Navi Mumbai, Pune, Bhubaneswar, Kolhapur, Aurangabad, and Nashik, we have built a strong presence in the real estate market. Guided by our core principles of providing expert advice, creating innovative solutions, and nurturing long‑term partnerships, we combine cutting‑edge technology with personalized service to establish ourselves as a trusted brand in real estate solutions.

Job Role

Assistant Manager – Digital Marketing

Job Title

Entry to Mid Level

Department

Marketing

Profile Summary

We are looking for a performance‑driven Assistant Manager – Digital Marketing with strong expertise in Google Ads and Meta Ads (Facebook & Instagram). The role focuses on planning, executing, and optimizing paid campaigns to drive high‑quality leads, conversions, and measurable ROI. The ideal candidate should be data‑oriented, execution‑focused, and capable of handling multiple campaigns across industries, especially in performance‑heavy environments.

Key Responsibilities

Performance Marketing (Google Ads & Meta Ads)

• Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Ensure campaigns are aligned with business goals such as lead generation, conversions, and ROI maximization.
• Manage campaign budgets efficiently and monitor spend vs performance.
• Develop structured campaign strategies including audience targeting, funnel creation, ad creatives, and landing page alignment.
• Create and test multiple ad variations (copies, creatives, formats) to improve performance.
• Implement retargeting and remarketing strategies to improve conversion rates.

Performance Tracking & Optimization

• Monitor campaign performance on a daily, weekly, and monthly basis.
• Analyze key metrics like CPL, CPA, CTR, Conversion Rate, ROAS, and optimize accordingly.
• Conduct A/B testing and continuously refine campaigns for better outcomes.

Analytics & Reporting

• Use tools like Google Analytics, Meta Ads Manager, and Google Ads Dashboard to track and analyze performance.
• Prepare detailed reports, dashboards, and insights for internal teams and clients.
• Translate data into actionable insights and optimization strategies.

Content & Creative Coordination

• Work closely with the creative team to develop high‑performing ad copies and creatives.
• Ensure messaging consistency across all paid campaigns.

Client & Stakeholder Management

• Collaborate with internal teams (creative, sales, strategy) to align campaigns with business objectives.
• Present campaign performance, insights, and strategies to stakeholders or clients when required.

Platform & Trend Updates

• Stay updated with the latest trends, tools, and algorithm changes in Google Ads and Meta Ads ecosystems.
• Implement new features, formats, and strategies to maintain competitive performance.

Preferred Candidate Profile

• Experience in lead generation campaigns (especially real estate, education, healthcare, etc.).
• Understanding of landing page optimization and funnel strategy.
• Basic knowledge of tracking tools like Google Tag Manager, Pixels, and Events.

Educational, Experience & Professional Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Management, Mass Communication, or related field.
• Minimum 2+ years of hands‑on experience in Google Ads and Meta Ads.
• Strong understanding of performance marketing metrics and conversion tracking.
• Experience with tools like Google Analytics, Google Ads, Meta Ads Manager.
• Excellent analytical and problem‑solving skills.
• Strong communication skills with the ability to present insights clearly.
• Ability to manage multiple campaigns in a fast‑paced environment.

Why Join Us?

Join our team for unparalleled opportunities to contribute to a rapidly expanding organization. As we scale, you'll have the chance to make a significant impact and grow alongside us. We offer a competitive salary along with attractive incentives to reward your hard work and dedication. We provide ample opportunities for professional growth and career advancement. With our supportive environment and ongoing training programs, you'll have the chance to expand your skills and reach new heights in your career.

A JOURNEY OF THOUSAND MILES STARTS WITH A SINGLE STEP !