Digital Marketing Manager

Sakred Naturals Llp; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Sakred Naturals Llp is seeking an experienced Digital Marketing Manager to independently plan, execute, manage and optimize campaigns across Google, YouTube, Meta, SEO, and social channels. You will lead lead generation, optimize conversions and measure ROI, while coordinating with design and sales teams to drive growth.

The role requires hands-on experience across multiple channels, strong analytics, and proactive optimization to achieve targets.

Qualifications

• 2+ years of hands-on experience in Digital Marketing / Performance Marketing
• Independently managed Google Ads and Meta Ads campaigns
• Strong practical knowledge of YouTube Ads
• Understand the complete digital marketing ecosystem across multiple channels
• Analytical and comfortable working with campaign data and performance reports
• Ability to identify problems in campaigns and take corrective action independently
• Good communication and coordination skills
• Proactive, result-oriented and ownership mindset
• Experience in lead generation and ROI-focused marketing preferred

Responsibilities

• Plan, execute and manage complete digital marketing strategies.
• Create, manage and optimize Google Ads campaigns across Search, Display, Performance Max, Remarketing and YouTube.
• Manage YouTube Ads / Video Advertising campaigns and audience targeting.
• Plan and execute Meta Ads campaigns across Facebook and Instagram.
• Manage lead generation, conversion and remarketing campaigns.
• Develop and optimize campaign funnels from ad landing page lead conversion.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
• Conduct keyword research, competitor analysis and audience research.
• Manage SEO activities (on-page, off-page, basic technical SEO).
• Manage social media marketing across Instagram, Facebook, YouTube and other platforms.
• Develop content and campaign ideas for posts, reels, videos, ads and promotions.
• Set up and monitor conversion tracking, pixels, events and UTM parameters.
• Use GA4, GTM and Search Console for performance tracking and analysis.
• Prepare weekly and monthly marketing performance reports.
• Identify underperforming campaigns and optimize budgets, audiences, creatives, targeting.
• Coordinate with designers, editors, writers and sales teams.
• Track competitors, market trends, new advertising features and opportunities.
• Manage the complete digital marketing funnel and suggest growth strategies.
• Take ownership of digital marketing performance and lead generation targets.

Skills

Google Ads Advanced

Google Search Ads

Google Display Ads

Google Performance Max

YouTube Ads

Meta Ads / Facebook Ads / InstagramAds

Lead Generation Campaigns

Remarketing / Retargeting

Conversion Tracking

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Google Search Console

SEO

SEM / PPC / Performance Marketing

Social Media Marketing

Content Marketing

Keyword Research

Competitor Analysis

Landing Page Optimization

Marketing Funnel

CPL / CPA / CTR / CPC / CPM / ROAS

Campaign Reporting & Analytics

A/B Testing

Audience Targeting & Segmentation

Budget Management

Lead Quality Analysis

Education

Bachelor's degree in Marketing, Business, Mass Communication or any relevant field

Job description

About the Role

We are looking for an experienced and all-round Digital Marketing Manager who can independently plan, execute, manage and optimize digital marketing campaigns across multiple channels.

The ideal candidate should have strong hands-on experience in Google Ads, YouTube Ads, Meta Ads (Facebook & Instagram), SEO, Social Media Marketing, Lead Generation, Google Analytics, Google Tag Manager, remarketing and overall performance marketing.

This is a hands-on role for someone who understands not just how to run campaigns, but how to generate quality leads, improve conversions and achieve measurable ROI.

Key Responsibilities

• Plan, execute and manage complete digital marketing strategies.
• Create, manage and optimize Google Ads campaigns including Search, Display, Performance Max, Remarketing and YouTube campaigns.
• Manage YouTube Ads / Video Advertising campaigns and audience targeting.
• Plan and execute Meta Ads campaigns across Facebook and Instagram.
• Manage lead generation, conversion and remarketing campaigns.
• Develop and optimize campaign funnels from ad landing page lead conversion.
• Monitor and optimize CPC, CPM, CTR, CPL, CPA, ROAS and conversion rates.
• Conduct keyword research, competitor analysis and audience research.
• Manage SEO activities, including on-page, off-page and basic technical SEO.
• Manage social media marketing across Instagram, Facebook, YouTube and other relevant platforms.
• Develop content and campaign ideas for posts, reels, videos, ads and promotional campaigns.
• Set up and monitor conversion tracking, pixels, events and UTM parameters.
• Use Google Analytics 4 (GA4), Google Tag Manager and Search Console for performance tracking and analysis.
• Prepare weekly and monthly marketing performance reports.
• Identify underperforming campaigns and continuously optimize budgets, audiences, creatives and targeting.
• Coordinate with graphic designers, video editors, content writers and sales teams.
• Track competitors, market trends, new advertising features and digital marketing opportunities.
• Manage the complete digital marketing funnel and suggest new strategies for business growth.
• Take ownership of digital marketing performance and lead generation targets.

Must-Have Skills

• Google Ads Advanced
• Google Search Ads
• Google Display Ads
• Google Performance Max
• YouTube Ads
• Meta Ads / Facebook Ads / Instagram Ads
• Lead Generation Campaigns
• Remarketing / Retargeting
• Conversion Tracking
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• SEO
• SEM / PPC / Performance Marketing
• Social Media Marketing
• Content Marketing
• Keyword Research
• Competitor Analysis
• Landing Page Optimization
• Marketing Funnel
• CPL / CPA / CTR / CPC / CPM / ROAS Analysis
• Campaign Reporting & Analytics
• A/B Testing
• Audience Targeting & Segmentation
• Budget Management
• Lead Quality Analysis

Candidate Profile

• Minimum 2+ years of hands-on experience in Digital Marketing / Performance Marketing.
• Should have independently managed Google Ads and Meta Ads campaigns.
• Strong practical knowledge of YouTube Ads is required.
• Should understand the complete digital marketing ecosystem and multiple marketing channels.
• Must be analytical and comfortable working with campaign data and performance reports.
• Should be able to identify problems in campaigns and take corrective action independently.
• Good communication and coordination skills.
• Should be proactive, result-oriented and willing to take ownership.
• Candidates who have experience in lead generation and ROI-focused marketing will be preferred.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication or any relevant field.
• Google Ads / Google Analytics certifications are an advantage.
• Experience with Canva, basic creative tools or video/content coordination will be an added advantage.
• Experience with CRM, marketing automation or email marketing is a plus.