Digital Marketing Executive

Growqai; Maharashtra; On-site; INR 350,000 - 550,000; Full time

Job summary

Growqai in Pune, India, is seeking a results-driven Digital Marketing Executive to develop, execute, and optimize cross-channel campaigns. You will manage search, social media, email, and content marketing to drive brand awareness, leads, and customer engagement.

Ideal candidates have 1–3 years of hands-on digital marketing experience, strong analytics, copywriting skills, and familiarity with GA4, Google Ads, Meta, SEO tools, WordPress/HubSpot, and Zoho CRM.

Qualifications

• 1–3 years of hands-on digital marketing experience.
• Proficient with GA4, Google Ads, Meta Ads, SEO tools, and CMS platforms.
• Strong analytical ability to translate data into campaign adjustments.
• Excellent copywriting for ads, emails, and social captions.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google, Meta, and LinkedIn.
• Conduct keyword research and optimize on-page and technical SEO.
• Oversee content creation for blogs and social channels.
• Create, schedule, and analyze content across social platforms.
• Design and deploy targeted email drip campaigns and newsletters.
• Track CAC, ROAS, CTR, and conversions using GA4 and Looker Studio.
• Deliver weekly performance insights.
• Run A/B tests on landing pages, CTAs, and ad creatives.

Skills

Copywriting

Analytical mindset

Campaign execution

Content strategy

Data-driven optimization

Tools

Google Analytics 4

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Semrush

Ahrefs

WordPress

HubSpot

Zoho CRM

Job description

We're Hiring: Digital Marketing Executive

Location: Pune, India
Experience: 1–3 Years
Employment Type: Full-Time

About Us

We're a Pune-based technology company on a mission to make warehouses safer and smarter. Our SaaS platform uses digital twin technology, IoT integration, and real-time monitoring to help enterprises inspect rack health, prevent safety incidents, and run more efficient operations. We already work with some of the biggest names in manufacturing, logistics, and FMCG — and as we scale, we're building out our in-house marketing team to match.

The Role

We're looking for a results-driven Digital Marketing Executive to develop, execute, and optimize cross-channel digital marketing campaigns. You'll manage search, social media, email, and content marketing initiatives that drive brand awareness, lead generation, and customer engagement.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Conduct keyword research and optimize web content for search engines (on-page and technical SEO).
• Oversee content creation for blogs and social channels.
• Create, schedule, and analyze content across primary social platforms to build brand presence and community engagement.
• Design, segment, and deploy targeted email drip campaigns, newsletters, and lead nurturing workflows.
• Track key performance indicators (CAC, ROAS, CTR, conversion rates) using Google Analytics 4 (GA4) and Looker Studio.
• Deliver weekly performance insights.
• Run A/B tests on landing pages, calls-to-action, and ad creatives to maximize conversion funnels.

Requirements & Qualifications

• Experience: 1–3 years of hands-on experience in a digital marketing role (agency or in-house).
• Technical Skills: Proficiency with Google Analytics 4, Google Ads, Meta Ads Manager, SEO tools (Semrush/Ahrefs), and CMS platforms (WordPress/HubSpot).
• Analytical Mindset: Strong capability to turn raw marketing data into actionable campaign adjustments.
• Copywriting: Excellent written communication skills for ad copy, email subject lines, and social captions.

Preferred Qualifications

• Google Search/Analytics or Meta Blueprint certifications.
• Basic working knowledge of visual design (Canva/Photoshop) or video editing platforms.
• Hands-on experience with CRM tools; proficiency in Zoho preferred.

Skills: seo,crm tools,campaign execution,content strategy,analytics,reporting,google analytics,social media management