Performance Marketing Specialist

Aptita; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aptita in Mumbai is seeking an experienced Paid Ads Manager to lead multi-platform campaigns, optimize performance, and manage client relationships. This role requires hands-on Google Ads and Meta Ads work, agency experience, and leadership of a four‑member team.

You will structure accounts, develop data-driven strategies, and coordinate across platforms to maximize ROAS and client satisfaction, while ensuring accurate tracking and reporting.

Qualifications

• Mumbai-based candidates only; relocation not considered.
• Agency background mandatory.
• Hands-on experience in Google Ads & Meta Ads.
• Managed monthly ad budget ₹10–15 Lakhs.
• Experience leading a team of at least 4 members.

Responsibilities

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Budget management

Team leadership

Campaign optimization

Data visualization

GA4

Looker Studio

Client management

Communication

Tools

GA4

Looker Studio

Job description

We are looking for an experienced Paid Ads Manager to join a leading digital marketing agency.

Please Note - Looking candidates only from Mumbai (we do not consider relocation)

Agency background is mandatory

Hands‑on experience in Google Ads & Meta Ads (other paid platforms are an added advantage)

Must have managed a monthly ad budget of ₹10–15 Lakhs

Experience leading a team of minimum 4 members

Strong understanding of campaign strategy, optimization, reporting, and client management

Job Task Role:

• Conduct campaign and account audits during client onboarding.
• Set up and structure accounts on Google Ads, Meta, LinkedIn, and other platforms.
• Implement standardized naming conventions for consistency.
• Develop and implement data-driven campaign strategies aligned with business goals.
• Research target audiences and platform suitability.
• Create media plans using client data, competitor insights, and industry trends.
• Launch and manage multi-platform ad campaigns with structured targeting and budgeting.
• Optimize for key metrics like CTR, CPA, and ROAS.

Key Success Metrics :

• Improvement in KPIs such as ROAS, CPA, and CTR.
• Efficient budget allocation across platforms.
• Increase in client retention through performance-driven strategies.
• Optimization of conversion tracking and data accuracy.

Key Skills

• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Native Advertising.
• Be able to understand data visualization, or be keen to learn tools such as GA4, Looker Studio
• Strong understanding of bid strategies, audience segmentation, and campaign optimization.
• Excellent communication skills—both written and verbal.
• Ability to analyze campaign performance data and generate actionable insights.
• Experience in conversion tracking, troubleshooting pixel/tag issues, and improving attribution models.
• Ability to work with cross-functional teams to align marketing strategies with business goals.
• Strong project management skills, with the ability to handle multiple accounts and campaigns.