Assistant Manager - Performance Marketing

Weekday AI; Mumbai; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Direct collaboration with leadership

Growth opportunities as a core team

Dynamic, professional work environment

Job summary

Weekday AI in Mumbai is seeking a performance-focused Digital Marketing Manager to lead end-to-end paid media campaigns across Google Ads, Meta Ads, and programmatic channels. You will optimize ROAS, manage client accounts, and collaborate with cross-functional teams to deliver high-quality campaigns.

The ideal candidate has 2-4 years in digital marketing, strong Excel and analytics skills, and excellent English communication.

Qualifications

• 2-4 years of progressive experience in digital marketing, performance marketing, or digital advertising operations.
• Proven experience managing client accounts and end-to-end digital marketing campaigns.
• Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic platforms).
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Mobile Measurement Platforms like AppsFlyer, Branch).
• Strong written and verbal communication skills for client and stakeholder engagement.

Responsibilities

• Lead strategy, performance management, and account oversight across key digital channels including Search, Social, Programmatic, and other paid media platforms for multiple clients.
• Manage the complete client lifecycle, from acquisition and onboarding to day-to-day digital advertising operations, coordinating with both internal teams and external stakeholders.
• Collaborate with leadership to refine and execute strategic plans, providing expert guidance and recommendations on digital campaign planning, execution, and optimization.
• Conduct keyword research, develop campaign structures, write ad copy, and estimate search traffic while aligning campaigns with client business goals.
• Perform creative and audience analysis and run A/B tests on ad creatives and audience segments to identify high-performing strategies.
• Manage multiple client accounts and advertising budgets, optimizing campaigns to achieve strong Return on Ad Spend (ROAS).
• Conduct research on industry trends, client markets, and competitive landscapes to support campaign strategy and optimization.
• Perform regular campaign analysis and data interpretation using Excel and analytics tools to generate insights and recommendations.
• Provide strategic recommendations for landing pages, ad creatives, and campaign messaging to improve campaign performance.
• Monitor and maintain digital advertising budgets while tracking key success metrics.
• Ensure quality and timely delivery of client requests and campaign deliverables.
• Support Quarterly Business Reviews (QBRs) by working with account managers and preparing performance insights and data analysis.

Skills

Performance Marketing

Google Ads

Meta Ads

Tools

DV360

SA360

Job description

Description

This role is for one of Weekday’s clients
Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)

Min Experience: 2+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

End-to-end management of top clients to drive digital media growth, focusing on high-quality execution of paid search, Meta campaign management, and leveraging DV360. This role enables expertise in Search Engine Marketing (SEM) and Meta Ads platforms, requiring strong Excel, project and time management, proactive communication, self-drive to learn, and excellent English skills.

Requirements

Key Responsibilities

• Lead strategy, performance management, and account oversight across key digital channels including Search, Social, Programmatic, and other paid media platforms for multiple clients.
• Manage the complete client lifecycle, from acquisition and onboarding to day-to-day digital advertising operations, coordinating with both internal teams and external stakeholders.
• Collaborate with leadership to refine and execute strategic plans, providing expert guidance and recommendations on digital campaign planning, execution, and optimization.
• Conduct keyword research, develop campaign structures, write ad copy, and estimate search traffic while aligning campaigns with client business goals.
• Perform creative and audience analysis and run A/B tests on ad creatives and audience segments to identify high-performing strategies.
• Manage multiple client accounts and advertising budgets, optimizing campaigns to achieve strong Return on Ad Spend (ROAS).
• Conduct research on industry trends, client markets, and competitive landscapes to support campaign strategy and optimization.
• Perform regular campaign analysis and data interpretation using Excel and analytics tools to generate insights and recommendations.
• Provide strategic recommendations for landing pages, ad creatives, and campaign messaging to improve campaign performance.
• Monitor and maintain digital advertising budgets while tracking key success metrics.
• Ensure quality and timely delivery of client requests and campaign deliverables.
• Support Quarterly Business Reviews (QBRs) by working with account managers and preparing performance insights and data analysis.

Qualifications

• 2-4 years of progressive experience in digital marketing, performance marketing, or digital advertising operations.
• Proven experience managing client accounts and end-to-end digital marketing campaigns.
• Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads, programmatic platforms).
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Mobile Measurement Platforms like AppsFlyer, Branch).
• Strong written and verbal communication skills for client and stakeholder engagement.

Benefits & Perks

• Direct collaboration with a visionary leadership team in a dynamic, trend-setting organization.
• Significant growth opportunities as a key member of an early-stage, rapidly expanding core team.
• A vibrant and professional work environment alongside highly driven, innovative, and decisive colleagues.

Must-have skills

Performance Marketing, Google Ads, Meta Ads

Good-to-have skills

DV360, SA360