Digital Marketing Manager

ARCH HR SOLUTIONS; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ARCH HR SOLUTIONS in Mumbai is seeking a skilled Digital Marketing Manager to lead performance marketing, brand management, and the execution of integrated campaigns across channels. You will develop and implement comprehensive digital strategies aligned with business goals, monitor ROI, optimize campaigns, and collaborate with sales, content, and design teams to strengthen the brand.

The role requires strong analytical skills, creativity, and excellent communication to drive customer engagement

Qualifications

• Experience in planning and executing digital marketing strategies.
• Strong emphasis on performance marketing and brand management.
• Adept at using digital channels, tools, and best practices.

Responsibilities

• Develop and execute digital marketing strategies to drive brand awareness and customer engagement.
• Manage performance marketing initiatives, including PPC, SEO, and social media advertising, to optimize campaign performance and ROI.
• Oversee brand management efforts, ensuring consistency in messaging and visual identity across all digital platforms.
• Collaborate with cross-functional teams to create and implement integrated marketing campaigns that resonate with target audiences.
• Analyze campaign performance metrics and provide actionable insights to improve future marketing efforts.
• Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge.

Skills

Digital marketing

Performance marketing

Brand management

PPC

SEO

Social media

Analytics

Communication

Tools

Google Ads

Facebook Ads

Google Analytics

Job description

We are seeking a skilled Digital Marketing Manager to join our dynamic team in the Mumbai region. The ideal candidate will have a strong background in digital marketing, with a focus on performance marketing, brand management, and the execution of effective marketing campaigns. As a Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies that align with our business goals and enhance our brand presence in the market.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive brand awareness and customer engagement.
• Manage performance marketing initiatives, including PPC, SEO, and social media advertising, to optimize campaign performance and ROI.
• Oversee brand management efforts, ensuring consistency in messaging and visual identity across all digital platforms.
• Collaborate with cross-functional teams to create and implement integrated marketing campaigns that resonate with target audiences.
• Analyze campaign performance metrics and provide actionable insights to improve future marketing efforts.
• Stay updated on industry trends and emerging digital marketing technologies to maintain a competitive edge.

Required Skills:

• Proven experience in digital marketing, with a strong emphasis on performance marketing and brand management.
• Excellent understanding of digital marketing channels, tools, and best practices.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Creative thinking and problem-solving abilities to develop innovative marketing solutions.