Digital Marketing Manager

Creyotech; Kolkata District; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Creyotech is seeking a Digital Marketing Manager in Kolkata to lead our digital marketing, branding, and e-commerce initiatives. The role oversees SEO, paid advertising, CRM, and team leadership to drive measurable growth.

The candidate will manage cross-functional marketing activities, collaborate with media partners, and optimize campaigns for ROI, while steering end-to-end digital transformation projects across multiple channels.

Qualifications

• Proven experience leading digital marketing teams.
• Strong knowledge of SEO, SMO, Google Ads, Meta Ads, and website management.
• Experience managing influencer marketing campaigns.
• Knowledge of CRM systems and customer loyalty programs.
• Experience managing e-commerce operations and revenue growth.
• Excellent leadership and team management skills.
• Strong communication, negotiation, and vendor management abilities.
• Excellent analytical and problem-solving skills.
• Ability to work in a fast-paced business environment.

Responsibilities

• Lead and manage the digital marketing team across SEO, SMO, website management, Meta Ads, Google Ads, and WhatsApp Marketing.
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and implement social media strategies to improve brand awareness and engagement.
• Manage website performance, SEO optimization, and user experience improvements.
• Lead Meta Ads, Google Ads, and other paid advertising campaigns.
• Manage influencer marketing campaigns and brand collaborations.
• Collaborate with OTT platforms, media agencies, and external partners for co-marketing initiatives.
• Drive organic brand visibility through PR, media coverage, and CSR activities.
• Lead e-commerce operations including sales growth, inventory planning, and vendor management.
• Monitor online revenue, P&L reports, and overall business performance.
• Oversee CRM, customer loyalty programs, and sales reporting systems.
• Identify, onboard, and manage third-party vendors and marketing agencies.
• Analyze campaign performance and optimize marketing ROI.

Skills

Leadership

Team management

Analytics

Communication

Negotiation

Problem solving

Vendor management

Tools

Google Analytics

Google Ads

Meta Ads Manager

Google Search Console

SEO Tools

WhatsApp Business

HubSpot CRM

WordPress

Marketing Automation Tools

Excel

Job description

Role Type

Full Time

Location

Kolkata

Experience

5+ Years

Duration

Permanent

About the role

The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing strategies across SEO, social media, paid advertising, website management, influencer marketing, CRM, and e-commerce. This leadership role requires managing marketing teams, collaborating with media partners, and delivering measurable business growth.

Why this role stands out

We are looking for an experienced Digital Marketing Manager to lead our digital marketing, branding, and e-commerce initiatives. The ideal candidate will have expertise in SEO, paid advertising, website management, CRM, and team leadership while driving business growth through data‑driven marketing strategies.

Key responsibilities

• Lead and manage the digital marketing team across SEO, SMO, website management, Meta Ads, Google Ads, and WhatsApp Marketing.
• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and implement social media strategies to improve brand awareness and engagement.
• Manage website performance, SEO optimization, and user experience improvements.
• Lead Meta Ads, Google Ads, and other paid advertising campaigns.
• Manage influencer marketing campaigns and brand collaborations.
• Collaborate with OTT platforms, media agencies, and external partners for co‑marketing initiatives.
• Drive organic brand visibility through PR, media coverage, and CSR activities.
• Lead e‑commerce operations including sales growth, inventory planning, and vendor management.
• Monitor online revenue, P&L reports, and overall business performance.
• Oversee CRM, customer loyalty programs, and sales reporting systems.
• Identify, onboard, and manage third‑party vendors and marketing agencies.
• Analyze campaign performance and optimize marketing ROI.

Requirements

• Proven experience leading digital marketing teams.
• Strong knowledge of SEO, SMO, Google Ads, Meta Ads, and website management.
• Experience managing influencer marketing campaigns.
• Knowledge of CRM systems and customer loyalty programs.
• Experience managing e‑commerce operations and revenue growth.
• Excellent leadership and team management skills.
• Strong communication, negotiation, and vendor management abilities.
• Excellent analytical and problem‑solving skills.
• Ability to work in a fast‑paced business environment.
• Google Analytics
• Google Ads
• Meta Ads Manager
• Google Search Console
• SEO Tools
• WhatsApp Business
• HubSpot CRM
• Social Media Platforms
• WordPress
• Microsoft Excel
• Marketing Automation Tools

What you'll gain

• Work with experienced marketing professionals and external agencies.
• Manage end‑to‑end digital transformation projects.
• Gain leadership exposure across multiple business verticals.
• Opportunity to drive measurable business growth.
• Excellent career progression into senior leadership roles.
• Drive business growth through data‑driven marketing.
• Work with experienced leadership and marketing teams.
• Collaborate with media agencies, OTT platforms, and influencers.
• Strong career growth and leadership opportunities.