Digital Marketing Manager

Digital Wolf; Kolkata; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A digital marketing agency in Kolkata is seeking an experienced Digital Marketing Manager to oversee digital marketing campaigns. This full-time role requires strong leadership skills, a background in SEO, PPC, and social media, along with a Bachelor's degree and at least 4 years of relevant experience. The manager will ensure client satisfaction through successful campaign delivery and team leadership.

Qualifications

• 4+ years of experience in digital marketing with a proven track record in managing successful campaigns.
• Strong knowledge of digital marketing strategies and tools.
• Exceptional communication and leadership skills.

Responsibilities

• Oversee planning, implementation, and optimization of digital marketing campaigns.
• Manage client relationships and ensure successful campaign delivery.
• Lead and mentor a team of digital marketers.

Skills

SEO

PPC

Social Media Ads

Content Marketing

Email Marketing

Leadership

Client Handling

Communication

Presentation

Education

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Tools

Google Analytics

Google Ads

Facebook Business Manager

LinkedIn Ads

Job description

At Digital Wolf, we're a team of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. We believe in fostering growth and achieving excellence through creative and effective digital solutions.

Role Description

We are seeking a full-time Digital Marketing Manager to join our team in Kolkata. The Digital Marketing Manager will oversee the planning, implementation, and optimization of our digital marketing campaigns. Responsibilities include managing social media marketing, lead generation, web analytics, and other digital marketing efforts to maximize reach and engagement. The role requires a strategic mindset, attention to detail, and a passion for driving measurable results.

Key Responsibilities

• Client Relationship Management: Serve as the primary point of contact for clients, understanding their goals and ensuring delivery of successful campaigns.
• Build and maintain long-term relationships through trust, communication, and results.
• Lead and manage a team of digital marketers, designers, and content creators.
• Allocate tasks, monitor progress, and ensure timely delivery of campaigns.
• Provide guidance, mentorship, and performance feedback.
• Develop and execute ROI-driven digital marketing strategies across channels (SEO, SEM, Social Media, Content, Email, Display Ads, etc.).
• Monitor campaign performance, analyze data, and optimize for better outcomes.
• Stay updated with digital trends, tools, and best practices.
• Reporting & Analytics: Create and present monthly/quarterly performance reports to clients and management.
• Use analytics tools (Google Analytics, Ads Manager, CRM tools, etc.) to track KPIs and performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Minimum 4 years of experience in digital marketing with proven track record in managing successful campaigns.
• Strong knowledge of SEO, PPC, Social Media Ads, Content Marketing, and Email Marketing.
• Excellent leadership and team management skills.
• Exceptional client-handling, communication, and presentation abilities.
• Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads or similar platforms.
• Ability to work onsite with cross-functional teams and handle multiple projects simultaneously.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services