Digital Marketing

I Cap Financial Services; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

A financial services firm in Bengaluru is seeking a Digital Marketing professional to lead marketing strategies across digital, brand, and product verticals. The ideal candidate will plan and execute campaigns, manage social media engagement, and oversee Shopify operations while driving revenue growth and collaborating with cross-functional teams. Requires 2+ years of experience in digital marketing, strong analytical skills, and a relevant degree. This role offers dynamic growth opportunities in a fast-paced environment.

Qualifications

• Proven 2+ years of experience in full-stack digital marketing.
• In-depth knowledge of performance analytics and campaign management.
• Strong understanding of UI/UX principles.

Responsibilities

• Plan, execute, and optimize Google Ads and Meta Ads campaigns.
• Design and implement social media strategies for brand engagement.
• Oversee Shopify operations and optimize for user experience.
• Manage app updates and coordinate with product and tech teams.
• Plan campaigns for lead generation and revenue growth.
• Report performance metrics and marketing ROI to leadership.

Skills

Google Ads

Meta Ads

SEO

SEM

Email marketing

Social media management

Analytical skills

Team collaboration

Education

Degree in Marketing, Business, Digital Media

Tools

Shopify

WordPress

Job description

Job Description

Role: Digital Marketing

Location: Bengaluru

About Us

I Cap Financial Services is a SEBI-registered firm providing investment advisory and financial planning services. In addition to our core financial services, we operate two premium brands under our umbrella. We are seeking a dynamic Marketing Manager to lead marketing across all verticals digital, brand, product, and performance — and drive exponential growth across all channels.

Key Responsibilities

1. Digital & Performance Marketing

• Plan, execute, and optimize Google Ads and Meta Ads (Facebook & Instagram) campaigns.
• Monitor ROI-driven performance marketing strategies for both finance and lifestyle brands.
• Track and analyze KPIs and user engagement metrics.

2. Social Media Management

• Design and implement social media strategies to increase brand awareness and engagement.
• Oversee daily content creation (reels, posts, stories), scheduling, and audience interaction.
• Coordinate with design/content teams for visually appealing, brand-aligned campaigns.

3. Website & Shopify Management

• Oversee Shopify operations including product uploads, collections, conversion optimization, and customer experience.
• Collaborate with developers for regular website updates, SEO, and performance monitoring.
• Optimize the company websites for user experience and lead generation.

4. App Management & Product Integration

• Manage and coordinate updates and UI/UX for the company’s mobile applications.
• Collaborate with product and tech teams to implement features aligned with marketing campaigns.

5. Revenue & Growth Strategy

• Plan and execute campaigns to generate leads, increase conversions, and drive revenue across financial services and e-commerce verticals.
• Analyze customer data, trends, and market competition to suggest growth strategies.
• Identify and scale channels that deliver profitable growth (organic, paid, partnerships, email, etc.).

6. Team Coordination & Reporting

• Collaborate with sales, design, tech, and senior management to align marketing goals with business objectives.
• Regularly report performance metrics, campaign results, and marketing ROI to leadership.

Requirements

• Proven 2+ years of experience in full-stack digital marketing.
• In-depth knowledge of Google Ads, Meta Ads, SEO, SEM, email marketing, affiliate marketing, and performance analytics.
• Proficiency in Shopify, website platforms (WordPress or custom CMS), and app management tools.
• Strong understanding of UI/UX principles and user journeys for both finance and fashion domains.
• Excellent grasp of social media trends and platform algorithms.
• Strong analytical skills and ROI orientation.
• Leadership and team collaboration experience.
• Degree in Marketing, Business, Digital Media, or a related field preferred.