Digital Marketing Specialist

Maco Corporation India Pvt Ltd; Kolkata District; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading industrial company based in Kolkata is seeking a proactive Digital Marketing Executive to enhance their online marketing efforts. The ideal candidate will have hands-on experience in SEO, content creation, and managing paid campaigns. This entry-level position requires 1-2 years of experience in digital marketing with a full-time employment type offered. Competitive salary based on experience.

Qualifications

• 1-2 years of experience in digital marketing, including internships.
• Certifications in SEO, Google Ads, or Digital Marketing are a plus.

Responsibilities

• Conduct keyword research for SEO optimization.
• Assist in launching and optimizing Google Ads campaigns.
• Write and optimize SEO-friendly blogs and content.
• Implement link-building strategies.
• Use tools to monitor performance and recommend improvements.
• Support email marketing campaigns.
• Analyze marketing data and prepare reports.
• Collaborate on digital projects and recommend solutions.
• Manage social media platforms and create content.

Skills

SEO understanding

Digital marketing tools familiarity

Strong writing skills

Analytical skills

Creative thinking

Tools

SEMRush

Google Analytics

Google Ads

Mailchimp

Job description

Job Description – Digital Marketing Executive

Location: Kolkata

Experience: 1-4 years

CTC: 4-6 LPA

Role Overview

We are looking for a proactive and creative Digital Marketing Executive to support our online marketing initiatives. The ideal candidate should have hands‑on experience in SEO, content creation, paid campaigns, social media management, and basic analytics.

Key Responsibilities

• Conduct keyword research and support SEO optimization activities (On‑page, Off‑page, and Technical).
• Assist in planning, launching, and optimizing Google Ads and other paid campaigns (e.g., Facebook Ads).
• Write and optimize SEO‑friendly blogs and website content.
• Implement link‑building strategies, directory submissions, and manage backlink tracking.
• Use tools such as SEMRush, Ubersuggest, Google Search Console, and Google Analytics to monitor performance and recommend improvements.
• Support email marketing campaigns using platforms like Mailchimp or Snov.io.
• Analyze marketing data and prepare basic reports on campaign and website performance.
• Collaborate with internal teams to support ongoing digital projects and recommend creative solutions.
• Assist in managing and updating social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Help create content and visuals for social media posts and schedule them using appropriate tools.

Skills & Qualifications

• Basic understanding of SEO, SEM, and digital marketing concepts.
• Familiarity with popular digital tools (SEMRush, Google Analytics, Google Ads, Mailchimp, etc.).
• Strong writing skills with the ability to create SEO‑friendly content.
• Good analytical skills and attention to detail.
• Creative thinker with the ability to contribute fresh ideas.

Experience

• 1–2 years (MIN) of experience in digital marketing (internships included).
• Certifications in SEO, Google Ads, or Digital Marketing will be an added advantage.

Seniority level

Entry level

Employment type

Full‑time

Job function

Advertising and Marketing

Industries

Industrial Machinery Manufacturing, Manufacturing, and Engines and Power Transmission Equipment Manufacturing