Digital Marketing Manager

Sengar Consultancy; Dadri; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Medical Insurance

Job summary

Sengar Consultancy, Noida, is seeking a Digital Marketing Manager to plan, execute, and optimize digital marketing strategies. The role demands hands-on experience across SEO, social media marketing, paid advertising, content marketing and lead generation to drive online visibility and business growth.

You will lead campaigns, coordinate with content and design teams, and monitor performance using analytics tools, while collaborating with sales and development teams to hit targets.

Qualifications

• 3–5 years hands-on experience in Digital Marketing.
• Strong SEO, SEM, Social Media Marketing, Paid Ads, Content Marketing and Lead Generation.
• Experience with Google Ads and Meta Ads.
• Good knowledge of Google Analytics and Google Search Console.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage campaigns across multiple digital channels.
• Identify opportunities to improve brand visibility, engagement and lead generation.
• Monitor industry trends, competitors and emerging practices.
• Create and optimize SEO strategies, content, and landing pages for growth.
• Plan paid campaigns, manage budgets, monitor CPL, ROI and conversions.
• Coordinate with design and content teams for campaigns and creatives.
• Track performance with analytics dashboards and reports.
• Coordinate with internal teams and external agencies to deliver campaigns on time.

Skills

Digital Marketing

SEO

Social Media Marketing

Paid Ads

Content Marketing

Lead Generation

Google Analytics

Google Search Console

Campaign Optimization

Education

Bachelor's/Master's in Marketing

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Job description

Job Title: Digital Marketing Manager
Experience: 35 Years
Employment Type: Full-Time
Work Mode: On-Site
Location: Noida
Industry: IT Services & Consulting

About the Role

We are looking for a results-driven Digital Marketing Manager with 3–5 years of experience to plan, execute, and optimize digital marketing strategies for the organization.

The ideal candidate should have hands-on experience in SEO, social media marketing, paid advertising, content marketing, lead generation, analytics, and campaign management. The candidate will be responsible for improving online visibility, generating quality leads, and supporting overall business growth through digital channels.

Key Responsibilities

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Plan and manage campaigns across multiple digital channels.
• Identify new opportunities to improve brand visibility, engagement, and lead generation.
• Monitor industry trends, competitors, and emerging digital marketing practices.

SEO & Website Marketing

• Develop and implement SEO strategies to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and on-page/off-page SEO activities.
• Coordinate website content, landing pages, and SEO improvements.
• Monitor website performance and identify areas for improvement.

Paid Advertising & Lead Generation

• Plan, launch, and optimize paid campaigns across platforms such as Google Ads and Meta Ads.
• Manage campaign budgets and monitor CPL, conversions, ROI, and other key metrics.
• Develop strategies for lead generation and conversion.
• Continuously test and optimize ad creatives, audiences, landing pages, and campaigns.

Social Media Marketing

• Develop and execute social media strategies across relevant platforms.
• Plan and manage the social media content calendar.
• Coordinate with content/design teams for creatives, posts, videos, and campaigns.
• Monitor engagement, reach, followers, and overall social media performance.

Content Marketing

• Plan content strategies based on business objectives and target audiences.
• Coordinate blogs, website content, social media content, email campaigns, and other marketing materials.
• Work closely with content writers and designers to ensure quality and consistency.
• Identify content opportunities that can improve traffic and lead generation.

Analytics & Reporting

• Track and analyze digital marketing performance using tools such as Google Analytics, Google Search Console, and advertising dashboards.
• Prepare regular reports on traffic, leads, conversions, campaign performance, and ROI.
• Use data and insights to improve ongoing campaigns and marketing strategies.
• Maintain marketing dashboards and performance trackers.

Team & Agency Coordination

• Coordinate with internal teams such as sales, design, content, and development.
• Manage external agencies, freelancers, or marketing partners when required.
• Ensure campaigns and marketing activities are delivered within timelines.

Required Skills

• 3–5 years of hands-on experience in Digital Marketing.
• Strong understanding of SEO, SEM, Social Media Marketing, Paid Ads, Content Marketing, and Lead Generation.
• Experience with Google Ads and Meta Ads.
• Good knowledge of Google Analytics and Google Search Console.
• Strong analytical and data-driven approach.
• Good understanding of conversion funnels and campaign optimization.
• Excellent communication and coordination skills.
• Ability to manage multiple campaigns and priorities.
• Strong understanding of digital marketing metrics such as CTR, CPC, CPL, CPA, conversion rate, and ROI.
• Ability to independently plan, execute, monitor, and optimize campaigns.

Preferred Qualifications

• Bachelor's/Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Relevant certifications in Google Ads, Analytics, SEO, or Digital Marketing will be an advantage.
• Experience working with an IT/Technology or B2B organization is preferred.

What We Offer

• Opportunity to lead and execute end-to-end digital marketing initiatives.
• Exposure to multiple digital marketing channels and technologies.
• Opportunity to work in a growing IT organization.
• Collaborative and professional work environment.
• Learning and career growth opportunities.
• Medical Insurance