Digital Marketing Manager

Modern Spaaces; Karnataka; Vor Ort; INR 1.500.000 - 2.500.000; Vollzeit

Zusammenfassung

Modern Spapaces Limited is seeking a Performance Marketing professional to plan, execute and optimize lead-generation campaigns for real estate projects. The role emphasizes campaign planning, budget management, analytics and CRM integration to improve lead quality and conversions.

You will work with Pre-Sales, Sales and creative teams to ensure accurate attribution and a strong funnel from lead to booking. This in-house role requires strategic thinking and hands-on execution.

Qualifikationen

• 6–8 years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels and UTM parameters.
• Strong analytical skills to interpret campaign and funnel data.

Aufgaben

• Plan, execute and optimize campaigns across Meta, Google and other paid channels.
• Manage budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.
• Monitor performance and optimize audiences, creatives and forms.
• Coordinate tracking, CRM integration and lead-flow issues.
• Prepare regular reports with actionable insights for management.
• Work with creative teams on ads, videos and landing pages.

Kenntnisse

Performance marketing

Lead generation

Campaign optimization

Analytics

CRM knowledge

Tools

Meta Ads

Google Ads

Google Analytics

GTM

Pixels

UTM parameters

Jobbeschreibung

We are looking for a Performance Marketing professional to manage and scale digital lead-generation campaigns for Modern Spaaces. The role will focus on campaign planning, optimization, lead quality, tracking and performance analysis across our real estate projects.

Key Responsibilities

1. Performance Marketing & Lead Generation

• Plan, execute and optimize campaigns across Meta, Google and other relevant paid channels.
• Manage project-wise budgets, targeting, creatives and campaign strategy.
• Drive lead generation with focus on CPL, lead quality and site visits.

2. Campaign Optimization

• Monitor campaign performance and optimize audiences, creatives, budgets and lead forms.
• Run A/B tests and identify opportunities to improve conversions.

3. Lead Quality & Funnel Analysis

• Track performance from leads to qualified leads, site visits and bookings.
• Work with Pre-Sales and Sales teams to understand lead quality and improve campaigns.

4. CRM & Tracking

• Ensure leads are captured correctly in the CRM with accurate source, campaign and UTM attribution.
• Coordinate on tracking, integrations and lead-flow issues.

5. Analytics & Reporting

• Track key metrics including spend, CPL, conversion rates and project-wise performance.
• Prepare regular reports and share actionable insights with management.

6. Creative & Landing Page Coordination

• Coordinate with creative teams for ads, videos, messaging and landing pages.
• Improve lead forms and landing-page conversion performance.

7. Vendor & Platform Coordination

• Coordinate with advertising platforms, portals and technology partners as required.
• Stay updated on platform changes and new performance marketing opportunities.

Skills & Requirements

• 6-8 years of relevant experience in performance marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead-generation and conversion campaigns.
• Good knowledge of Google Analytics, GTM, Pixels, conversion tracking and UTM parameters.
• Strong analytical skills with the ability to interpret campaign and funnel data
• Understanding of CRM and lead-management processes.
• Experience in real estate performance marketing will be preferred.
• Strong coordination and communication skills.