Digital Marketing Manager

SourcingXPress; Faridabad District; On-site; INR 1,100,000 - 1,800,000; Full time

Job summary

The Seo Byte in Haryana, Faridabad district is seeking an experienced B2B Digital Marketing specialist to drive demand through Google Ads, LinkedIn campaigns, and AI-powered content production. You will own outbound campaigns, nurture programs, and CRM alignment with sales for ABM success.

Ideal candidate has 3+ years in B2B marketing, proven CPL/ROI delivery, and strong written communications for ad copy and LinkedIn content. Indian market focus with seed-stage growth environment.

Qualifications

• 3+ years of B2B digital marketing with measurable results.
• Experience planning and executing Google Ads and LinkedIn campaigns.
• Experience with email marketing and CRM tools for outbound campaigns.

Responsibilities

• AI-first marketing: utilize AI tools daily to streamline campaigns, content, and reporting.
• Plan, launch, and optimize Google Ads and LinkedIn Ads to hit CPL/ROI targets.
• Own content calendars and asset creation for B2B marketing (case studies, whitepapers, testimonials).
• Manage outbound email campaigns and nurture programs to move prospects to enquiry.
• Maintain CRM data quality and enable ABM with sales for better targeting.

Skills

B2B marketing

Lead generation

Performance marketing

AI tools

Content creation

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Google Tag Manager

HubSpot/Zoho

Job description

• AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.
• Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.
• LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.
• LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.
• SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.
• Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.
• B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.
• Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.
• CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback.
• Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.
• Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.
• Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.

Company: The Seo Byte
Website: Visit Website
LinkedIn: Visit LinkedIn
Business Type: Small/Medium Business
Company Type: Service
Business Model: B2B
Funding Stage: Seed
Industry: Advertising
Salary Range: ₹ 11-18 Lacs PA

Job Description

Roles & Responsibilities

• AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.
• Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.
• LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.
• LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.
• SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.
• Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.
• B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.
• Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.
• CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback.
• Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.
• Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.

Ideal Candidate

• Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)
• Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)
• Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets
• Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager
• Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting
• Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search
• Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup
• Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment
• Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)
• Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience
• Must have a Bachelor’s degree in Marketing/Business/Communications or a related field
• B2B SaaS products/ B2B tech services//B2B Marketing firms
• This is an IC role as of now
• Familiarity with LinkedIn Sales Navigator and account-based marketing (ABM)
• Experience managing G2/Capterra profiles and customer review programmes
• Experience coordinating trade shows/events and working with agencies or video production partners
• Basic design/video skills in Canva or similar, plus familiarity with WordPress or another CMS
• Google Ads/LinkedIn/Meta Blueprint certifications