Digital Marketing Executive - B2B

Headway Tek Inc; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Headway Tek Inc. is seeking a results-driven Digital Marketing Executive to drive B2B lead generation and growth. This role requires planning, executing, measuring, and optimizing multi-channel campaigns across LinkedIn, Google, email, and website analytics, with close collaboration with Sales and Recruitment.

You will develop content, decks, and collateral, leverage AI tools and marketing automation, and translate marketing activity into measurable business opportunities.

Qualifications

• 3–8 years of hands-on digital marketing experience, preferably in a B2B environment.

Responsibilities

• Plan and execute B2B digital marketing and lead-generation campaigns across LinkedIn, Google, social media, email, website, and other digital channels.
• Manage and optimize Google Ads, LinkedIn Campaign Manager, SEO, GA4, Search Console, and website analytics.
• Develop strategies to generate qualified B2B leads and support Sales & Business Development initiatives.
• Create professional LinkedIn posts, blogs, website content, email campaigns, case studies, and marketing collateral.
• Develop PowerPoint presentations, capability decks, company profiles, brochures, one-pagers, and sales enablement materials.
• Conduct market research, competitor analysis, keyword research, audience research, and campaign analysis.
• Track and report leads, MQLs/SQLs, conversions, CPL, engagement, website traffic, campaign ROI, and other key performance metrics.
• Work closely with Sales, Business Development, Recruitment, and leadership teams.
• Identify opportunities to improve lead quality, campaign performance, conversion rates, and marketing ROI.
• Leverage AI tools, marketing automation, analytics, and emerging technologies.

Skills

Lead generation

B2B marketing

LinkedIn Marketing

Google Ads

SEO

GA4

Content writing

PowerPoint

Canva

Marketing analytics

Campaign management

Communication skills

Tools

LinkedIn Campaign Manager

GA4

Google Ads

Website analytics

Canva

Job description

Company: Headway Tek Inc.

Work Mode: 5 Days Work from Office

B2B Digital Marketing + Technology/Staffing Industry + Lead Generation + Hands-on Execution + Measurable Results

We are looking for a results-driven Digital Marketing Executive who understands how digital marketing contributes directly to B2B lead generation, business development, sales growth, and brand building.

This is not a role limited to social media posting or content creation. The ideal candidate should be able to plan, execute, measure, optimize, and continuously improve digital marketing campaigns that generate qualified business leads.

• Plan and execute B2B digital marketing and lead-generation campaigns across LinkedIn, Google, social media, email, website, and other digital channels.
• Manage and optimize Google Ads, LinkedIn Campaign Manager, SEO, GA4, Search Console, and website analytics.
• Develop strategies to generate qualified B2B leads and support Sales & Business Development initiatives.
• Create professional LinkedIn posts, blogs, website content, email campaigns, case studies, and marketing collateral.
• Develop PowerPoint presentations, capability decks, company profiles, brochures, one-pagers, and sales enablement materials.
• Conduct market research, competitor analysis, keyword research, audience research, and campaign analysis.
• Track and report leads, MQLs/SQLs, conversions, CPL, engagement, website traffic, campaign ROI, and other key performance metrics.
• Work closely with Sales, Business Development, Recruitment, and leadership teams to convert marketing activities into qualified business opportunities.
• Identify opportunities to improve lead quality, campaign performance, conversion rates, and marketing ROI.
• Leverage AI tools, marketing automation, analytics, and emerging technologies to improve marketing effectiveness and productivity.
• 3–8 years of hands-on Digital Marketing experience, preferably in a B2B environment.
• Strong experience in B2B Lead Generation and demand generation.
• Prior experience working in IT Staffing, Recruitment, IT Services, Technology, SaaS, Software, or Product companies is mandatory.
• Hands‑on knowledge of LinkedIn Marketing, Google Ads, SEO, SEM, Email Marketing, GA4, and website analytics.
• Strong content writing, PowerPoint, Canva, and marketing collateral skills.
• Ability to independently execute campaigns rather than simply coordinate with external agencies.
• Strong analytical and reporting skills with the ability to connect marketing activities to measurable business outcomes.
• Good communication skills and ability to collaborate effectively with Sales, Business Development, Recruitment, and Leadership.
• Working knowledge of AI-powered marketing tools and automation platforms.
• Ability to work independently, take ownership, and manage multiple priorities.

Candidates must have experience in B2B Digital Marketing and Lead Generation within one or more of the following environments:

IT Staffing | Recruitment | IT Services | Technology | SaaS | Software | Product Companies

Candidates with only B2C, retail, hospitality, education, consumer marketing, or general social media marketing experience without meaningful B2B lead-generation experience may not be considered.

What We Expect From You

We are looking for someone who can demonstrate:

You should be able to discuss actual examples from your previous experience, including campaigns executed, leads generated, conversion performance, CPL, pipeline/business opportunities, or other measurable outcomes.

• Work in a B2B Technology & Staffing environment with direct exposure to business growth.
• Work closely with Sales, Recruitment, Business Development, and Leadership.
• Take ownership of real lead‑generation and digital growth initiatives.
• Gain hands‑on exposure to AI, marketing automation, analytics, and emerging digital technologies.
• Opportunity to grow into broader B2B Marketing, Demand Generation, Growth Marketing, and Business Development responsibilities.