Digital Marketing Manager (B2B Lead Generation & Performance Marketing)

TalentXO; Faridabad District; On-site; INR 1,620,000 - 1,980,000; Full time

Job summary

TalentXO is seeking a Digital Marketing Manager (IC) to lead B2B marketing efforts in Faridabad. The role focuses on AI-driven marketing, Google Ads, LinkedIn campaigns, SEO, content creation, and ABM collaboration with sales to generate qualified leads.

You will own outbound email campaigns, CRM enrichment, and analytics reporting, driving conversions and improving CPL/ROI. This office-based position requires 3–6 years of relevant experience and a strong command of English.

Qualifications

• 3+ years of hands-on B2B lead-generation campaigns with measurable results.
• Hands-on experience planning, launching and optimizing Google Ads (Search/Display/Remarketing).
• Hands-on LinkedIn Campaign Manager with targeting.
• Daily use of AI tools for content, campaigns and reporting.
• SEO experience with Google Search Console/SEMrush/Ahrefs and AI-driven search.
• Working knowledge of Google Analytics/Tag Manager and conversion tracking.
• Experience with email marketing and CRM tools (HubSpot/Zoho).
• Experience creating or briefing B2B content and sales collateral.
• Strong written English for sharp ad copy and LinkedIn content.
• Bachelor’s degree in Marketing/Business/Communications.
• B2B SaaS/B2B tech domain experience.
• IC role as of now.

Responsibilities

• AI-first marketing: use AI tools daily for marketing stack, content, campaigns, and reporting.
• Plan and optimize Google Ads campaigns with CPA/ROI targets.
• Run LinkedIn ads and retargeting using ABM-friendly targeting.
• Manage LinkedIn & review platforms, content calendar, and employer-brand posts.
• Own SEO audits, on-page fixes, blogs, and AI-driven discovery.
• Drive website and landing-page conversions with A/B testing.
• Develop B2B content and sales collateral with teams.
• Execute outbound email campaigns to move prospects to enquiry.
• Maintain CRM for ABM, hand leads to sales, and track quality.
• Coordinate events, partners, and external agencies.
• Set up tracking and report spend, CPL, leads, and pipeline.
• Ensure brand consistency across channels.

Skills

Lead generation

Google Ads

LinkedIn Ads

AI in marketing

SEO

Analytics

Email marketing

CRM tools

Content creation

Copywriting

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Google Tag Manager

HubSpot

Zoho

WordPress

Canva

Job description

Roles & Responsibilities

• AI-first marketing: use AI tools and agents daily to streamline the marketing tech stack, content production, outbound campaigns and reporting.
• Google Ads: plan, launch and optimise Search, Display and Remarketing campaigns – targeting, landing pages, budgets and ROI/CPL tracking – within agreed cost-per-lead targets.
• LinkedIn Ads: run sponsored content, Lead Gen Forms and retargeting, using job-title, industry, company-size and account-based audience targeting.
• LinkedIn & review platforms: own the company and product pages (content calendar, posting, engagement, follower growth, employee advocacy, employer-brand posts) and manage review platforms such as G2 and Capterra.
• SEO / AEO: own audits, on-page fixes and blog/content calendars to grow organic and AI-driven (answer engine) discovery.
• Website & landing pages: drive conversion improvements and A/B tests on the website and landing pages, coordinating with design and development.
• B2B content & sales toolkit: create or brief ad copy, case studies, written and video testimonials, whitepapers, pitch decks, webinar promotions and collateral, working with sales, design and content colleagues.
• Outbound email & nurturing: run outbound email campaigns that move prospects from awareness to enquiry, and send regular customer and partner updates on product and company news.
• CRM & sales alignment: maintain and enrich the CRM contact database to support ABM and outbound programmes; hand leads to sales promptly, track lead quality and status, and refine targeting from sales feedback.
• Events & partners: coordinate trade shows, events and roadshows; manage external agencies and video production partners.
• Tracking, analytics & reporting: set up conversion tracking (Google Analytics, Tag Manager, LinkedIn); analyse campaign and competitor data and report weekly/monthly on spend, CPL, lead volume and quality, and pipeline contribution, with clear insights for leadership.
• Brand & market awareness: ensure brand consistency across all channels, and track platform changes, competitor activity and new channels or formats worth testing.
• Location - Faridabad
• Budget - 18 lakhs
• Position - Digital Marketing Manager

Requirements

Ideal Candidate

• Strong B2B Digital Marketing Profile with hands‑on performance marketing and lead‑generation focus (Google + LinkedIn)
• Mandatory (Experience 1) – Must have 3+ years of proven hands‑on experience running B2B lead‑generation campaigns end to end with measurable results (MQL/SQL volume, cost‑per‑lead, lead‑to‑opportunity conversion)
• Mandatory (Tech skill 1) – Must have hands‑on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets
• Mandatory (Tech skill 2) – Must have hands‑on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job‑title/industry/company‑size/account‑based targeting and Meta (Facebook) Ads Manager
• Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting
• Mandatory (Tech skill 4) – Must have hands‑on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI‑driven search
• Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup
• Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact‑database enrichment
• Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)
• Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience
• Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field
• Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms
• Mandatory (Note) - This is an IC role as of now
• Preferred (Tooling) – Familiarity with LinkedIn Sales Navigator and account‑based marketing (ABM)
• Preferred (Reviews) – Experience managing G2/Capterra profiles and customer review programmes
• Preferred (Events) – Experience coordinating trade shows/events and working with agencies or video production partners
• Preferred (Design) – Basic design/video skills in Canva or similar, plus familiarity with WordPress or another CMS
• Preferred (Certification) – Google Ads/LinkedIn/Meta Blueprint certifications

Experience: 3–6 years · Work from office · 5 days a week · Notice period up to 30 days