Digital Marketing Executive

Huptech HR Solutions; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Huptech HR Solutions in Ahmedabad is seeking a Marketing Manager with 3–6 years of B2B SaaS marketing experience. You will plan content calendars for LinkedIn and blogs, write for US buyers, and adapt content for global markets.

You will manage events, webinars, sales collateral, AI-enabled workflows, and oversee WordPress sites, GA4 and analytics. Strong English, ownership, and ability to coordinate with agencies and stakeholders are essential.

Qualifications

• 3 to 6 years of experience in B2B marketing, ideally in SaaS or enterprise technology.
• Experience in writing blogs, website and social content for US audiences, with strong written and verbal English.
• Experience in managing WordPress websites, LinkedIn and social scheduling tools.
• Experience in running events or webinars and producing sales collateral end to end.
• Experience in using AI tools for daily work, with the judgment to know when the output isn’t good enough.
• Strong ownership, and comfortable managing multiple stakeholders, agencies and deadlines.
• Based in Ahmedabad or willing to work from our Ahmedabad office.
• Nice to have: SEO, AEO and website analytics experience (Semrush, GA4, Tag Manager, Search Console).

Responsibilities

• Social media and newsletters: Plan and run the content calendar for LinkedIn and other channels, written mainly for US buyers and adapted for other global markets.
• Events and webinars: Handle marketing for events in the US, India and other markets, before, during and after the event.
• Blog and website content: Plan and publish blogs and website content on buying-intent topics for our industries, written for US readers.
• Sales enablement and customer stories: Keep the decks, use-case documents and one-pagers that sales and partners use current and easy to find.
• Video and podcast marketing: Plan which videos and podcast episodes we need, write scripts, and coordinate production.
• PR, Brand and digital presence: Write press releases and announcements; update WordPress pages regularly.

Skills

B2B marketing

US audience writing

English proficiency

ownership

stakeholder management

content planning

Tools

WordPress

LinkedIn

Social scheduling tools

AI tools

GA4

Tag Manager

Search Console

Semrush

Job description

• Social media and newsletters: Plan and run the content calendar for LinkedIn and other channels, written mainly for US buyers and adapted for other global markets. Manage the company and LinkedIn newsletters, LinkedIn Live sessions and support for executive profiles.
• Events and webinars: Handle marketing for events in the US, India and other markets, before, during and after the event. Run live webinars end to end, from registrations through to follow-up, and manage the on-demand webinar library.
• Blog and website content: Plan and publish blogs and website content on buying-intent topics for our industries, written for US readers. Write in-house, edit agency drafts, and keep older posts updated.
• Sales enablement and customer stories: Keep the decks, use-case documents and one-pagers that sales and partners use current and easy to find. Work with sales and delivery to produce case studies.
• Video and podcast marketing: Plan which videos and podcast episodes we need, write the scripts and outlines, and get them used on websites, YouTube, social and in sales. Work with the designer and agency on production.
• PR, Brand and digital presence: Write press releases and announcements. Keep the website and company channels current and consistent, updating pages in WordPress on a regular cycle.
• Ownership and internal coordination: Own deliverables from brief to publish. Work closely with the in-house designer, sales, product, delivery and the demand generation team.
• Agencies and vendors: Brief and coordinate external agencies and vendors and keep quality and timelines on track.
• AI-led efficiency: Find where AI can make marketing faster, and set up the tools, templates and workflows the team uses every day.
• Good to have (optional): Hands-on experience in the following is a plus, SEO, AEO and GEO: Run search as an ongoing program, covering keywords, on-page optimization, internal linking and backlinks. Make our content citable in AI answers, and track how Company shows up across ChatGPT, Gemini, Perplexity and Google AI Overviews.
• Website analytics and tracking: Own GA4, Tag Manager and Search Console, including conversion and UTM tracking. Maintain dashboards and share a short monthly view of what’s working.

Required Qualifications & Experience

• 3 to 6 years of experience in B2B marketing, ideally in SaaS or enterprise technology
• Experience in writing blogs, website and social content for US audiences, with strong written and verbal English
• Experience in managing WordPress websites, LinkedIn and social scheduling tools
• Experience in running events or webinars and producing sales collateral end to end
• Experience in using AI tools for daily work, with the judgment to know when the output isn’t good enough
• Strong ownership, and comfortable managing multiple stakeholders, agencies and deadlines
• Based in Ahmedabad or willing to work from our Ahmedabad office
• Nice to have: experience in SEO, AEO and website analytics (Semrush, GA4, Tag Manager, Search Console), and in marketing to US enterprise buyers