Demand Generation Specialist

Unthinkable Solutions; Gurugram District; Sur place; INR 600 000 - 1 200 000; Plein temps

Résumé du poste

Unthinkable Solutions, LLC in Gurugram is seeking a marketing professional to drive B2B lead generation. You will manage paid campaigns, perform AI-assisted market research and coordinate with the sales team to move qualified leads into the pipeline.

Candidates with experience in LinkedIn/Google/Meta ads and CRM automation will thrive. Freshers with strong projects are welcome too; data in Excel/Sheets is essential.

Qualifications

• Experience in B2B marketing or demand generation is preferred.
• Strong understanding of paid advertising platforms and CRM
• Ability to analyze data and optimize campaigns

Responsabilités

• Fill our sales pipeline with qualified B2B leads.
• Plan, run and optimize LinkedIn, Google and Meta campaigns.
• Collaborate with sales to improve lead quality and handover.

Description du poste

Location: Gurugram· Type: Full-time · Experience: 2–5 years · Reports to: Founder / CEO

Good at just one or two of the skills below? Please apply. We hire for depth, not for a full checklist. If you have run even one channel well, you could be the right person for us.

About us

Unthinkable Solutions builds custom software, AI products and digital platforms for 100+ startups and enterprises in healthcare, retail, fintech and edtech. Clients include The Souled Store, ACKO, NSDC and Mount Sinai. We use AI across everything we do, and marketing is no exception: you will get the tools and the freedom to work faster and smarter than a traditional marketing team.

The role

You will fill our sales pipeline with qualified B2B leads. Our buyers are CTOs, founders and product leaders in the US, UK, Europe and India, and you will reach them through paid ads, campaigns and outreach, working closely with our sales team.

What you will work on

• Paid ads: plan, run and optimise campaigns on LinkedIn, Google (Search, Display, YouTube) or Meta, targeting the right buyers by role, company size, industry and region.
• AI-led research and strategy: use Claude, ChatGPT or Perplexity for market and competitor research, ICP and persona building, and mapping decision‑makers at target accounts.
• Campaigns: build campaigns for our key services and industries, such as AI agents for retail or app modernisation for healthcare, including account‑based plays for high‑value
• Creative and A/B testing: create and test ad variants, audiences and landing pages, using AI tools to produce variations quickly.
• Tracking and reporting: set up conversion pixels and lead flow into the CRM. Track cost per lead, CTR, conversion rate, MQL-to-SQL ratio and pipeline, then move budget to what works.
• Sales partnership: work with the sales team to improve lead quality, nurture emails and handover.

You will be a great fit if you are strong in one or two of these

• LinkedIn Ads: B2B campaigns using lead‑gen forms, retargeting or account‑based
• Google Ads: search campaigns on high‑intent keywords, with conversion tracking set up properly.
• Meta Ads: lead campaigns, retargeting and creative testing on Facebook and Instagram.
• Outbound or ABM: account lists, email sequences and personalised outreach that
• AI‑led marketing: you can show how you used Claude or ChatGPT to research a market, build a strategy or produce campaign assets, not just write a caption.
• CRM and automation: HubSpot or a similar tool for lead scoring, nurture and reporting.

Again, you do not need all of these. One or two, done well, is what we are looking for.

Freshers with strong personal projects, certifications or internship results are welcome too.

Whatever your strength, we expect you to be comfortable with data in Excel or Google Sheets and ad dashboards.

Nice to have:

experience marketing IT services, SaaS or software development; certifications such as Google Ads, Meta Blueprint, LinkedIn Marketing Labs or HubSpot; and curiosity to build simple AI workflows with tools like Clay, Zapier or n8n.

Tools you will use:

LinkedIn Campaign Manager, Google Ads, Meta Ads Manager, HubSpot, Apollo, Google Analytics, Excel or Google Sheets, and AI tools such as Claude and ChatGPT.

• Direct impact on company revenue and pipeline, with a real ad budget and room to test new channels.
• A fast learning curve across B2B marketing, sales strategy and technology, working directly with the founders.