Digital Marketing Manager

Skylink Fibernet; Coimbatore District; On-site; INR 400,000 - 600,000; Full time

Job summary

Skylink Fibernet in Coimbatore, Tamil Nadu, is seeking a results-driven Digital Marketing Manager to own online strategy, lead generation, audience engagement, and campaign execution. The role requires 4–5 years of experience and a strong track record in performance marketing within tech/telecom environments.

The candidate will lead a team, manage multi-channel campaigns, and collaborate with Sales, Product, and Customer Support to drive revenue growth.

Qualifications

• Strong expertise in performance marketing, PPC campaigns, social media ads, and targeted digital promotions.
• Deep understanding of SEO, SEM, keyword strategy, and content optimization.
• Proven experience in lead generation, funnel optimization, and conversion tracking.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar tools.
• Strong knowledge of analytics tools: Google Analytics, Data Studio, Search Console, CRM dashboards.
• Ability to plan and execute multimedia campaigns including video, reels, creative content, and mailers.
• Excellent team leadership, mentoring, and communication skills.
• Solid understanding of customer segmentation, user journey mapping, and retargeting strategies.
• Ability to convert marketing insights into actionable strategies with clear KPIs.
• Familiarity with ISP/telecom domain is a strong advantage.

Responsibilities

• Develop, execute, and optimize end-to-end digital marketing strategies across all channels (Google Ads, Meta Ads, SEO, SEM, Email, SMS, WhatsApp, Affiliates, etc.).
• Drive lead generation initiatives with measurable results, and design funnels to increase conversion from leads to actual sales.
• Plan and manage digital campaigns for ISP products, new launches, brand awareness, and customer retention.
• Oversee content strategy, creative direction, and audience targeting across platforms.
• Build, train, and mentor a team of Digital Marketing Executives, ensuring productivity, growth, and adherence to KPIs.
• Manage and optimize budgets, allocate spends, and measure ROI across campaigns.
• Collaborate closely with Sales, Product, and Customer Support for integrated marketing execution.
• Track and analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, HubSpot, etc.
• Maintain brand consistency across all digital channels and ensure high-quality output from the marketing team.
• Build conversion-focused landing pages and optimize lead nurturing processes.

Skills

Performance marketing

PPC campaigns

Social ads

SEO

SEM

Keyword strategy

Lead generation

Funnel optimization

Conversion tracking

Google Ads

Meta Ads

LinkedIn Campaigns

Google Analytics

Data Studio

Search Console

CRM dashboards

Multimedia campaigns

Team leadership

Mentoring

Communication

Customer segmentation

User journey

Retargeting

KPIs

Telecom domain

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Google Analytics

Data Studio

Search Console

Job description

Job Information

• Date Opened 11/26/2025
• Industry Telecommunications
• Job Type Full time
• Salary 4-6L
• Work Experience 4-5 years
• City Coimbatore South
• State/Province Tamil Nadu
• Country India
• Zip/Postal Code 641044

About Us

Skylink is at the forefront of India’s digital evolution, connecting people and organisations with dependable, modern telecom solutions.

We deliver broadband, IPTV, and enterprise connectivity that support the way India works, learns, and communicates. Our network is built for consistent, real-world performance, ensuring uninterrupted digital experiences for homes, stable and secure connectivity for businesses, and scalable, high-capacity solutions through our own data centre infrastructure.

As we expand across regions, Skylink remains committed to thoughtful innovation and dependable service. Every solution we build is shaped by real customer needs, whether it is supporting households, enabling business growth, or strengthening critical infrastructure across communities.

Skylink is evolving with the needs of a rapidly digitizing nation, and our work reflects that momentum. We value people who care about building reliable technology and improving everyday connectivity. If you’re looking to contribute to meaningful, long-term infrastructure, Skylink offers a place to do work that stands up to real-world use.

Job Description

We’re on the lookout for a results-driven Digital Marketing Manager who can take complete ownership of online strategy, lead generation, audience engagement, and campaign execution. If you’ve spent the last several years shaping digital growth for tech, telecom, or media brands, and you love the challenge of turning leads into revenue-this role is built for you. Candidates with experience in the media industry or fast-paced digital environments will be given preference.

Key Responsibilities

• Develop, execute, and optimize end-to-end digital marketing strategies across all channels (Google Ads, Meta Ads, SEO, SEM, Email, SMS, WhatsApp, Affiliates, etc.).
• Drive lead generation initiatives with measurable results, and design funnels to increase conversion from leads to actual sales.
• Plan and manage digital campaigns for ISP products, new launches, brand awareness, and customer retention.
• Oversee content strategy, creative direction, and audience targeting across platforms.
• Build, train, and mentor a team of Digital Marketing Executives, ensuring productivity, growth, and adherence to KPIs.
• Manage and optimize budgets, allocate spends, and measure ROI across campaigns.
• Conduct competitive analysis, customer behavior insights, and trend monitoring to refine marketing direction.
• Collaborate closely with Sales, Product, and Customer Support for integrated marketing execution.
• Track and analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, HubSpot, etc.
• Maintain brand consistency across all digital channels and ensure high-quality output from the marketing team.
• Build conversion-focused landing pages and optimize lead nurturing processes.

Requirements

Required Skills

• Strong expertise in performance marketing, PPC campaigns, social media ads, and targeted digital promotions.
• Deep understanding of SEO, SEM, keyword strategy, and content optimization.
• Proven experience in lead generation, funnel optimization, and conversion tracking.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar tools.
• Strong knowledge of analytics tools: Google Analytics, Data Studio, Search Console, CRM dashboards.
• Ability to plan and execute multimedia campaigns including video, reels, creative content, and mailers.
• Excellent team leadership, mentoring, and communication skills.
• Solid understanding of customer segmentation, user journey mapping, and retargeting strategies.
• Ability to convert marketing insights into actionable strategies with clear KPIs.
• Familiarity with ISP/telecom domain is a strong advantage.