Senior Executive - Digital Marketing

Crew Kraftorz LLP; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

Crew Kraftorz LLP in Chennai seeks a Senior Executive – Digital Marketing to drive brand visibility and lead generation across social, search, email, and automation. Plan, execute, and optimize paid campaigns on Facebook, Instagram, LinkedIn, and YouTube while aligning with sales and creative teams.

The role emphasizes hands-on execution and strategic thinking with focus on international markets such as Europe and the U.S., measuring ROAS, CTR, and conversions, and collaborating on SEO, content,

Qualifications

• Graduate/Postgraduate in Marketing or related field; MBA preferred
• Digital Marketing certification is a plus
• Experience in managing international campaigns (Europe/US)
• Strong hands-on execution across paid and organic channels

Responsibilities

• Plan, create, and manage engaging content across social media platforms
• Execute performance marketing campaigns to achieve brand goals
• Monitor KPIs like ROAS, CTR, and conversions; optimize accordingly
• Manage website SEO to maintain top search rankings
• Coordinate with creative and sales teams for consistent brand messaging
• Create and automate email marketing campaigns
• Analyze campaign performance and provide actionable insights
• Ensure consistent brand voice across digital channels
• Manage paid listings on third-party platforms and directories

Skills

Facebook Ads

Instagram Ads

LinkedIn Ads

YouTube Ads

Google Ads

Google Analytics

SEO

Email Marketing

Drip Campaigns

Martech Tools

Campaign Tracking

Communication Skills

Education

MBA

Graduate

Tools

Meta Ads Manager

Google Ads

YouTube Studio

Google Analytics

Job description

We are seeking a skilled and creative Senior Executive – Digital Marketing to drive brand visibility and lead generation across digital platforms. You’ll manage social media content, SEO/SEM strategies, performance marketing campaigns, and marketing automation across multiple channels. This role requires hands‑on execution and strategic thinking to support business growth, especially in international markets such as Europe and the U.S.

Requirements

• Location: Chennai (Nungambakkam HQ)
• Experience: 2 to 4 years
• Notice Period: Immediate to 30 days
• Department: Digital Marketing & Communications
• Qualification: Graduate/Postgraduate (MBA preferred); Digital Marketing certification is a plus

Must-Have Skills:

• Paid campaigns: Facebook, Instagram, LinkedIn, YouTube Ads
• Google Ads (Search & Display), Google Analytics
• SEO: On-page optimization, keyword research, landing page optimization
• Email marketing, drip campaigns, and loyalty campaigns
• Campaign performance tracking and reporting across multiple platforms
• Experience with Martech tools and dashboards
• Excellent written and verbal communication skills

Key Responsibilities:

• Plan, create, and manage engaging content across social media platforms
• Execute performance marketing campaigns to support brand goals
• Monitor campaign KPIs like ROAS, CTR, and conversions; optimize as needed
• Manage website SEO to maintain top search rankings
• Coordinate with creative and sales teams to maintain consistent brand messaging
• Create and automate email marketing campaigns
• Analyze campaign and competitor performance; provide actionable insights
• Ensure consistent brand tone across all digital channels
• Manage paid listings on third-party platforms and directories

Good to Have:

• Experience working with international audiences (Europe/U.S.)
• Proficiency in tools like Meta Ads Manager, Google Ads, YouTube Studio
• Prior agency or brand-side experience in content and campaign execution
• Ability to build data‑backed recommendations and optimization plans
• Knowledge of branding principles and audience segmentation

About the Company

Step into a purpose‑driven organization that’s leading digital transformation in the manufacturing and agri‑tech space. It’s where tradition meets tech innovation.