Digital Marketing Manager

Future Online Private Limited; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Future Online Pvt Ltd (irentout.com) in Bengaluru seeks an experienced Digital Marketing Manager to independently plan, execute, and optimize end-to-end digital campaigns. The role covers performance marketing, SEO, SEM, lead generation, analytics, and conversion optimization.

The candidate should have 7+ years of hands-on experience and the ability to manage day-to-day activities with a focus on measurable outcomes and ROI.

Qualifications

• 7+ years of relevant experience in Digital Marketing, Performance Marketing, Growth Marketing, or a similar role.
• Strong hands-on experience in digital campaign planning, execution, optimization, and reporting.
• Good understanding of lead generation, marketing funnels, conversion optimization, and customer acquisition.
• Strong analytical and problem-solving skills.
• Ability to independently manage day-to-day digital marketing activities.
• Experience with measurable performance metrics such as leads, CPL, CPA, conversion rate, ROAS, and ROI.
• Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Responsibilities

• Develop and execute digital marketing strategies aligned with business and lead-generation objectives.
• Independently plan, launch, manage, and optimize digital campaigns.
• Identify opportunities to improve reach, acquisition, engagement, and conversions.
• Manage Google Ads, PPC, Meta Ads, remarketing, and other paid campaigns; monitor budgets and optimization.
• Monitor CPL, CPA, ROAS, conversions, and overall campaign performance.
• Manage SEO, SEM, keyword research, on-page optimization, and search visibility.
• Monitor website performance with SEO tools and Google Search Console.
• Develop and manage digital lead-generation campaigns; optimize landing pages, funnels, CTAs.
• Work with GA4, GTM, UTM tracking and reporting; prepare performance reports.
• Coordinate content, social media, and digital brand presence; support ORM and content distribution.
• Plan and execute email marketing, nurture campaigns, and remarketing activities; work with marketing automation where needed.
• Conduct A/B testing across campaigns and assets; stay updated on trends.

Skills

Analytical thinking

Problem solving

Campaign planning

Lead generation

Reporting

Independent work

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Google Search Console

CRM platforms

UTM parameters

Job description

Digital Marketing Manager

Company: Future Online Pvt Ltd (irentout.com)
Department: Marketing
Experience: 7+ Years
Employment Type: Full-Time
Location: Bengaluru

About the Company:

Future Online Pvt Ltd operates iRentOut, a rental platform offering electronics, furniture, appliances, and fitness equipment to B2B and B2C customers across multiple cities.

Job Summary:

We are looking for an experienced Digital Marketing Manager with 7+ years of experience to independently manage and execute our digital marketing activities.

This is a hands-on role, where the candidate will be responsible for planning, executing, analyzing, and optimizing digital marketing campaigns rather than primarily outsourcing activities to agencies.

The candidate should have strong practical experience across key areas such as Performance Marketing, Google Ads, Meta Ads, SEO, SEM, Lead Generation, Analytics, Website Optimization, and Conversion Optimization.

Expertise in every tool or channel listed is not mandatory. Strong hands-on experience across the core areas, along with working knowledge of other digital marketing functions, will be considered valuable.

Key Responsibilities:

Digital Marketing Strategy & Campaign Management

• Develop and execute digital marketing strategies aligned with business and lead-generation objectives.
• Independently plan, launch, manage, and optimize digital campaigns.
• Identify opportunities to improve reach, acquisition, engagement, and conversions.

Performance Marketing Google & Meta

• Manage Google Ads, PPC, Meta Ads, remarketing, and other relevant paid campaigns.
• Handle campaign setup, targeting, budgets, bidding, audiences, and optimization.
• Monitor CPL, CPA, ROAS, conversions, and overall campaign performance.

SEO, SEM & Website Optimization

• Manage SEO, SEM, keyword research, on-page optimization, and search visibility.
• Monitor website performance using Google Search Console and relevant SEO tools.
• Identify website improvements to support organic traffic and conversions.

Lead Generation & Conversion Optimization

• Develop and manage digital lead-generation campaigns.
• Optimize landing pages, forms, funnels, CTAs, and customer journeys.
• Improve lead quality, conversion rates, and customer acquisition costs.

Analytics & Tracking

• Monitor website, campaign, audience, and conversion performance.
• Work with GA4, Google Search Console, Google Tag Manager, conversion tracking, UTM parameters, and similar tools.
• Prepare performance reports and use data to optimize campaigns.

Content, Social Media & Digital Brand Presence

• Manage digital content, social media, LinkedIn marketing, and online brand visibility.
• Support ORM, content distribution, and digital engagement activities.
• Coordinate creative and content requirements for campaigns.

Email Marketing & CRM

• Plan and execute email marketing, lead nurturing, customer engagement, and remarketing activities.
• Work with CRM and marketing automation platforms where required.

Testing & Continuous Optimization

• Conduct A/B testing across campaigns, audiences, creatives, landing pages, and other digital assets.
• Stay updated with changes in Google, Meta, SEO, analytics, and digital marketing trends.

Candidate Requirements:

• 7+ years of relevant experience in Digital Marketing, Performance Marketing, Growth Marketing, or a similar role.
• Strong hands-on experience in digital campaign planning, execution, optimization, and reporting.
• Good understanding of lead generation, marketing funnels, conversion optimization, and customer acquisition.
• Strong analytical and problem-solving skills.
• Ability to independently manage day-to-day digital marketing activities.
• Experience working with measurable performance metrics such as leads, CPL, CPA, conversion rate, ROAS, and ROI.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.