Digital Marketing Executive

PradeepIT Consulting Services Pvt Ltd; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading IT services & consulting firm in Bengaluru is looking for a Digital Marketing Executive. The candidate will create and implement digital marketing strategies, optimize SEO, and manage social media campaigns. A Bachelor's degree and 5-8 years of experience in digital marketing are required. Strong analytical and communication skills are essential for driving business goals.

Qualifications

• 5-8 years of proven experience in digital marketing.
• Strong understanding of digital marketing concepts and tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Optimize content for SEO and SEM campaigns.
• Analyze and report on marketing campaign performance.

Skills

Digital marketing strategies

SEO optimization

Content management

Social media strategy

Analytical skills

Proficiency in Google Analytics

Marketing automation tools

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Ads

Adobe Creative Suite

Job description

About the job Digital Marketing Executive

Job Title:Digital Marketing Executive

Years of Experience: 5-8 Years

Headcount: 1

Job/Work type: Onsite

Time Zone: IST (10 Am to 7 pm)

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Create, curate, and manage all published content (images, video, written, and audio).
• Collaborate with content creators and designers to produce high-quality content that engages and converts.
• Optimize content for SEO to improve organic search rankings and drive website traffic.
• Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create and manage social media content calendars and campaigns.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
• Conducted keyword research and optimized website content for search engines.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
• Analyze and report on the performance of SEO and SEM campaigns.
• Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
• Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor and optimize ad spending to ensure maximum return on investment.
• Conduct A/B testing and analyze the results to improve ad performance.
• Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
• Knowledge of HTML, CSS, and web development principles for SEO purposes.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Experience range between 5 8 years.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Experience with SEO, SEM, social media, email, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects and meet deadlines.

Creative thinker with an eye for detail.