Digital Marketing - TL

G-Rank - Digital Marketing Partner; Hyderabad; On-site; INR 700,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Professional development opportunities

Collaborative and inclusive work environment

Job summary

G-Rank - Digital Marketing Partner is seeking a Team Lead - Digital Marketing in Hyderabad to develop and implement comprehensive digital marketing strategies. The role involves managing campaigns across various platforms, optimizing performance and ROI, and collaborating with internal teams.

The ideal candidate will hold a Bachelor's degree in Marketing or Communications and possess strong analytical and leadership skills. A competitive salary and benefits such as medical insurance and professional development opportunities are offered.

Qualifications

• Proven work experience as a Digital Marketing Manager or similar role.
• Demonstrable experience developing and implementing digital marketing strategies that drive results.
• Strong analytical skills and proficiency in using data analysis tools to track, measure, and optimize campaign performance.

Responsibilities

• Develop comprehensive digital marketing strategies to drive online traffic, leads, and conversions.
• Manage digital advertising campaigns on platforms like Google Ads and Facebook Ads.
• Analyze performance of digital marketing campaigns using data-driven insights.

Skills

Digital marketing strategies

SEO/SEM

Social media marketing

Data analysis

Content creation

Education

Bachelor's degree in Marketing or Communications

Tools

Google Ads

Facebook Ads

LinkedIn Ads

HubSpot

Google Analytics

Job description

Job Title: Team Lead - Digital Marketing

Job Type: Full-time

Location: Begumpet, Hyderabad

Job Description

We are seeking a highly skilled and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. As a Digital Marketing Manager, you will work closely with the digital marketing team, sales team, and external vendors to drive brand awareness, customer acquisition, and engagement.

Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies to drive online traffic, leads, and conversions.
• Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, content marketing, and influencer marketing.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Analyze and report on the performance of digital marketing campaigns, using data-driven insights to optimize performance and ROI.
• Monitor industry trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
• Collaborate with internal teams and external partners to ensure alignment of digital marketing initiatives with overall marketing objectives and business goals.
• Manage and maintain the company's website, ensuring it is optimized for user experience, SEO, and conversion rate optimization.
• Oversee the creation and distribution of high-quality content across digital channels, including blog posts, articles, videos, and infographics.
• Develop and maintain relationships with key industry influencers and partners to amplify brand reach and visibility.
• Stay up-to-date with digital marketing tools and technologies and recommend new tools and platforms to enhance digital marketing efforts.

Qualifications

• Bachelor's degree and any related field in Marketing, Communications.
• Proven work experience as a Digital Marketing Manager or similar role.
• Demonstrable experience developing and implementing digital marketing strategies that drive results.
• In-depth knowledge of digital marketing channels, tactics, and best practices.
• Experience managing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills and proficiency in using data analysis tools to track, measure, and optimize campaign performance.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and web analytics tools (e.g., Google Analytics) is a plus.

Benefits

• Competitive salary
• Medical insurance
• Professional development opportunities
• Collaborative and inclusive work environment