Digital Marketing Executive

Roots Group; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Roots Group in Coimbatore, India, invites a hands-on Digital Marketing Specialist to plan and execute integrated campaigns across Google Ads, Meta, LinkedIn, YouTube, and SEO. You will own end-to-end campaign planning, budgeting, optimization, and KPI delivery.

You will drive lead generation, manage websites and landing pages, coordinate with content teams, and report performance using Google Analytics, GTM, and Search Console. Experience with international clients is preferable.

Qualifications

• 3-5 years of hands-on experience in digital marketing.
• Strong background in performance marketing and lead generation.
• Ability to independently own and optimize campaigns with minimal supervision.
• Experience working with international clients preferred.
• Google Analytics 4, Google Tag Manager, Google Search Console.

Responsibilities

• Plan and execute integrated digital marketing strategies aligned with business and sales objectives.
• Drive lead generation and performance across Google Ads, Meta, LinkedIn, YouTube, SEO, and remarketing channels.
• Own end-to-end campaign planning, execution, optimization, budget management, and KPI delivery (CPL, ROI, CTR, conversions).
• Manage and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads.
• Execute on-page and off-page SEO strategies, keyword research, and website optimization initiatives.
• Coordinate with content teams to develop blogs, case studies, email campaigns, and website content.
• Manage and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube.
• Plan and execute social media calendars for campaigns, product launches, events, and exhibitions.
• Drive engagement through organic and paid social media strategies, online reputation management, and community engagement.
• Setup Google Analytics and website tracking to clearly identify lead sources across all channels.
• Ensure all leads are correctly attributed to the appropriate marketing channel and report channel-wise performance.

Skills

Digital marketing

Performance marketing

Lead generation

Campaign optimization

International clients

GA4

GTM

Search Console

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Job description

Coimbatore North, India | Posted on 07/02/2026

• Planand execute integrated digital marketing strategies aligned with business andsales objectives
• Drivelead generation and performance across Google Ads, Meta (Facebook.Instagram), LinkedIn, YouTube, SEO, and remarketing channels
• Ownend-to-end campaign planning, execution, optimization, budget management, andKPI delivery (CPL, ROI, CTR, conversions)
• Manageand optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads
• Executeon-page and off-page SEO strategies, keyword research, and website optimizationinitiatives
• Manageand optimize websites, landing pages, and conversion funnels to improve leadgeneration
• Coordinatewith content teams to develop blogs, case studies, email campaigns, and websitecontent aligned with marketing objectives
• Manageand grow brand presence across LinkedIn, Instagram, Facebook, and YouTube
• Planand execute social media calendars for campaigns, product launches, events, andexhibitions
• Driveengagement through organic and paid social media strategies, online reputationmanagement, and community engagement
• Setup Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)
• Ensureall leads are correctly attributed to the appropriate marketing channel andreport channel-wise performance
• Regularlyaudit and resolve issues in website tracking, forms, and conversion events tomaintain accurate lead source reporting
• Trackand analyze digital campaign and website performance using Google Analytics,Google Tag Manager, and Search Console
• Prepareweekly and monthly performance, lead, and ROI reports with actionable insights
• Coordinatewith external agencies, and internal stakeholders to ensure effective executionof digital marketing initiatives
• Supportbranding and promotional initiatives for product launches, exhibitions, andevents
• Workwith international clients and cross-functional teams where required

Requirements

• 3-5years of hands-on experience in digital marketing
• Strongbackground in performance marketing and lead generation
• Abilityto independently own and optimize campaigns with minimal supervision
• Experienceworking with international clients preferred
• GoogleAnalytics 4, Google Tag Manager, Google Search Console