Digital Marketing Executive

Rama Pure Water; Chennai District; On-site; INR 300,000 - 520,000; Full time

Job summary

Rama Pure Water is seeking a Digital Marketing Executive to lead and optimize campaigns from its Chennai-area office. The role requires 2-4 years of hands-on digital marketing experience and comfort with LinkedIn, Twitter, Facebook, and Google advertising.

You will optimize PPC metrics, manage budgets, and collaborate with content and design teams to drive lead generation and brand growth. The candidate will use analytics tools to report on performance, refine strategies, and contribute to email

Qualifications

• 2-4 years hands-on experience in digital marketing.
• Experience planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google.
• Basic to intermediate knowledge of PPC, CPL, CPA, CTR, conversion rate, and ROAS.
• Proficiency in marketing automation platforms.
• Excellent communication (written/verbal), presentation, and analytical skills.
• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
• Experience in Amazon campaigns can be an added advantage.

Responsibilities

• Plan and execute digital marketing campaigns to support brand awareness and business objectives.
• Manage and monitor paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Support PPC campaigns and work towards improving CPL, CPA, CTR, conversion rates, and overall campaign performance.
• Manage campaign budgets, spending, leads, conversions, and other key performance metrics on a regular basis.
• Generate campaign performance reports and provide insights and recommendations for improvement.
• Conduct basic keyword research, on-page SEO, image optimization, and content optimization to improve website visibility.
• Manage and update website content, landing pages, and promotional campaigns.
• Handle the creation and execution of email marketing campaigns, newsletters, and promotional communications.
• Coordinate with the content and design teams to develop creatives, ad copies, landing pages, and other digital marketing assets.
• Conduct competitor and market research to identify digital marketing trends, opportunities, and campaign ideas.
• Track website and campaign performance using tools such as Google Analytics, Google Search Console, Microsoft Clarity, and other analytics platforms.
• Continuously test and optimize ad creatives, audiences, keywords, bidding strategies, and campaign settings to improve performance.
• Work closely with the sales team to understand lead quality and conversion performance and make necessary campaign improvements.
• Maintain proper documentation of campaigns, budgets, performance metrics, and marketing activities.
• Stay updated with the latest developments in Google Ads, Meta Ads, SEO, analytics, and digital marketing trends.

Skills

Digital marketing

Campaign management

PPC advertising

Analytics

Marketing automation

Tools

Google Ads

Google Analytics

LinkedIn Ads

Meta Ads

Job description

Position: Digital Marketing Executive
Experience: 2-4 Years
Location: Neelankarai, ECR, Chennai
Work Mode: Work from Office

Roles and Responsibilities

• Plan and execute digital marketing campaigns to support brand awareness and business objectives.
• Manage and monitor paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Support PPC campaigns and work towards improving CPL, CPA, CTR, conversion rates, and overall campaign performance.
• Manage campaign budgets, spending, leads, conversions, and other key performance metrics on a regular basis.
• Generate campaign performance reports and provide insights and recommendations for improvement.
• Conduct basic keyword research, on-page SEO, image optimization, and content optimization to improve website visibility.
• Manage and update website content, landing pages, and promotional campaigns.
• Handle the creation and execution of email marketing campaigns, newsletters, and promotional communications.
• Coordinate with the content and design teams to develop creatives, ad copies, landing pages, and other digital marketing assets.
• Conduct competitor and market research to identify digital marketing trends, opportunities, and campaign ideas.
• Track website and campaign performance using tools such as Google Analytics, Google Search Console, Microsoft Clarity, and other analytics platforms.
• Continuously test and optimize ad creatives, audiences, keywords, bidding strategies, and campaign settings to improve performance.
• Work closely with the sales team to understand lead quality and conversion performance and make necessary campaign improvements.
• Maintain proper documentation of campaigns, budgets, performance metrics, and marketing activities.
• Stay updated with the latest developments in Google Ads, Meta Ads, SEO, analytics, and digital marketing trends.

Requirements

• 2-4 years of hands-on experience in digital marketing, digital advertising, or performance marketing.
• Hands-on experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google.
• Basic to intermediate knowledge of PPC, CPL, CPA, CTR, conversion rate, and ROAS.
• Proficiency in marketing automation platforms.
• Excellent communication (written/verbal), presentation, and analytical skills.
• Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.
• Result-oriented, self-motivated, and adaptable to fast-paced, collaborative environments.
• Experience in Amazon campaigns can be an added advantage.