Lead - Digital Marketing

Innowell Engineering International; Chennai District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Innowell Engineering International seeks a Lead Digital Marketing professional in Chennai to drive brand visibility, lead generation, and customer engagement.

You will develop data-driven campaigns, manage paid ads across Google, Meta and LinkedIn, and lead content strategies with strong analytics.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications or related field.
• Certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint or similar are a plus.
• 4-5 years hands-on Digital Marketing experience.
• Proven lead generation and performance marketing experience.
• Experience managing B2B and/or B2C digital campaigns.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, manage, and optimize paid campaigns across Google, Meta, LinkedIn and other platforms.
• Lead generation initiatives and improve conversion rates via performance marketing.
• Oversee SEO/SEM activities to boost website traffic and rankings.
• Create and oversee content marketing: blogs, emails, social content, and landing pages.
• Monitor campaigns with Google Analytics, Search Console, and marketing automation tools.

Skills

Google Ads

PPC Campaign Management

SEO

Social Media Marketing

Content Marketing

Marketing Analytics

Email Marketing

Lead Generation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Search Console

HubSpot

Meta Blueprint

CRM Platforms

Job description

Job Description

Job Description – Lead Digital MarketingPosition: Lead Digital MarketingLocation: ChennaiExperience: 4-5 YearsDepartment: MarketingEmployment Type: Full-TimeJob SummaryWe are seeking a highly motivated and result-oriented Lead Digital Marketing professional to drive our digital marketing initiatives and enhance brand visibility, lead generation, and customer engagement. The ideal candidate should have strong expertise in digital campaigns, performance marketing, SEO, social media management, content strategy, and marketing analytics.Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies aligned with business objectives.Plan, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.Drive lead generation initiatives and improve conversion rates through performance marketing activities.Manage SEO and SEM activities to improve website traffic and search engine rankings.Create and oversee content marketing strategies, including blogs, email campaigns, social media content, and landing pages.Monitor and analyze campaign performance using tools such as Google Analytics, Search Console, and marketing automation platforms.Manage company social media channels and ensure consistent brand communication.Collaborate with sales, design, and content teams to develop effective marketing campaigns.Track marketing KPIs and prepare periodic performance reports for management.Stay updated with industry trends, competitor activities, and emerging digital marketing technologies.Lead and mentor junior marketing team members when required.Required Skills & Qualifications:Educational QualificationBachelor's degree in Marketing, Business Administration, Communications, or a related field.Certifications in Google Ads, Google Analytics, HubSpot, Meta Blueprint, or similar will be an added advantage.Experience:4-5 years of hands-on experience in Digital Marketing.Proven experience in lead generation and performance marketing.Experience managing B2B and/or B2C digital campaigns.Technical Skills:Google Ads & PPC Campaign ManagementSearch Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)Google Analytics & Search ConsoleEmail Marketing & Marketing AutomationContent Marketing & CopywritingConversion Rate Optimization (CRO)CRM and Lead Management ToolsSoft Skills:Strong analytical and problem-solving abilities.Excellent communication and stakeholder management skills.Ability to manage multiple projects simultaneously.Leadership and team management skills.Strong attention to detail and result-oriented mindset.Key Performance Indicators (KPIs)Website Traffic GrowthLead Generation TargetsCost Per Lead (CPL)Return on Ad Spend (ROAS)Conversion Rate ImprovementSEO Ranking ImprovementsSocial Media Engagement & Brand ReachPreferred Candidate Profile:Experience in managing end-to-end digital marketing campaigns.Strong understanding of customer acquisition and retention strategies.Ability to work in a fast-paced and target-driven environment.Experience in handling marketing budgets and vendor coordination.