Digital Marketing Manager

Kg Foundations; Chennai District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Kg Foundations is seeking a Digital Marketing Lead to oversee all facets of the marketing department in the Chennai region. You will drive campaigns across SEO, SEM, social media, WhatsApp marketing and email marketing while coordinating with sales and presales teams to boost lead generation.

You will manage budgets, validate ad spend, track performance, and implement new growth strategies. A strong background in CRM systems and website analytics is essential for success in this role.

Qualifications

• Minimum 3 years of experience in a digital marketing or advertising role.
• Proven experience in Digital marketing methods including Facebook Ads, SEM, Social Media Marketing, WhatsApp Marketing and Email Marketing.
• In-depth knowledge of website management, content creation and website analytics.
• Excellent communication, interpersonal skills and analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing with reference to real estate.
• Good knowledge on CRM systems like Salesforce, Sell.do, LeadSquare.
• Ability to do API integration/troubleshoot for leads from all sources and be flexible to take on other responsibilities.

Responsibilities

• Design and oversee all aspects of the digital marketing department including campaigns, SEO, SEM, Social Media, SMS, and WhatsApp Marketing.
• Deploy performance marketing campaigns to achieve quality lead generation targets.
• Engage with digital marketing agencies and review their performance.
• Plan and manage social media platforms.
• Monitor campaign budgets and daily leads; take action to hit targets.
• Validate ad spend billing and prepare campaigns performance reports.
• Coordinate with presales/sales to improve marketing results.
• Identify trends and technologies affecting the real estate industry.
• Evaluate metrics affecting website traffic and audience; brainstorm growth strategies.
• Manage and update website content and develop new landing pages.
• Demonstrate experience in designing and implementing successful digital marketing campaigns.

Skills

Digital marketing

Facebook Ads

SEM

Social media marketing

WhatsApp marketing

Email marketing

CRM systems

API integration

Lead generation

Website analytics

Content creation

Team management

Communication skills

Tools

Salesforce

Sell.do

LeadSquare

Job description

Role & responsibilities:

• Design and oversee all aspects of our digital marketing department including our digital campaign, SEO, SEM, Social Media, SMS, WhatsApp Marketing.
• Deploy performance marketing, Campaigns to achieve quality lead generation targets for each project.
• Should have the ability to engage with a digital marketing agency and also review their performance technically.
• Plan and manage our social media platforms.
• Plan and monitor campaign budgets
• Daily monitoring of the leads and take action to reach the target.
• Validate the billing for ad spent
• Prepare accurate reports on our marketing campaigns' overall performance.
• Coordinate with the presales/Sales team to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Manage and update content on the website & develop new landing pages.
• Demonstrable experience in designing and implementing successful digital marketing campaigns

Recruitments :

• Minimum 3 years of experience in a digital marketing or advertising position.
• Proven experience in Digital marketing methods like Digital campaigns in FB ( Meta), SEM and Social Media Marketing, WhatsApp Marketing and Email Marketing.
• In-depth knowledge of Website management, content creation and website analytics.
• Excellent communication, interpersonal skills and analytical abilities.
• Up-to-date on the latest trends and technologies in digital marketing with reference to real estate field.
• Good Knowledge on CRM system like Salesforces, Sell.do, Lead Square
• Ability to do API integration/troubleshoot for leads from all sources, like Portals, WhatsApp, Website, CRM so on should be flexible to take on other responsibilities if required.
• Good team management skills will be preferred.