Assistant Manager - Marketing

Navratna Organisers & Developers; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Navratna Organisers & Developers is seeking a marketing leader to plan and execute comprehensive strategies for real-estate projects. You will drive digital and offline campaigns, manage branding, and coordinate with sales for lead conversion and site visits.

The role requires strong communication, analytical skills and experience in performance marketing, with a focus on ROI and cross-functional collaboration across Sales, CRM and Projects.

Qualifications

• Strong understanding of real-estate marketing and customer acquisition.
• Excellent communication and presentation skills.
• Strong analytical and commercial orientation.
• Good understanding of digital marketing and performance marketing.
• Strong agency/vendor management skills.
• Excellent coordination with Sales, CRM and Project teams.
• Ability to manage multiple projects simultaneously.
• Strong negotiation and networking skills.
• Creative thinking with a results-oriented approach.
• Proficiency in MS Excel and PowerPoint.
• Knowledge of CRM, Google Analytics/GA4, Meta Ads and Google Ads advantageous.

Responsibilities

• Develop project-wise marketing strategies aligned with target customers and objectives.
• Prepare annual, quarterly and monthly marketing plans.
• Create campaigns for residential, commercial, retail, and other real-estate projects.
• Identify target segments and craft communication plans.
• Study market trends and competitor activity to refine positioning.
• Oversee digital campaigns across Google, Meta, Instagram, Facebook, LinkedIn, etc.
• Coordinate with agencies for creatives and media buying.
• Monitor CPL, lead quality and conversion; optimise campaigns.

Skills

Real estate marketing

Digital marketing

Performance marketing

Lead generation

Agency management

Marketing analytics

Communication skills

MS Excel

PowerPoint

Campaign management

Tools

Google Ads

Meta Ads

Google Analytics GA4

LinkedIn Ads

Job description

Job Purpose

To plan, develop and execute comprehensive marketing strategies for the organisation's real-estate projects with the objective of generating qualified leads, enhancing brand visibility, driving site visits and supporting sales conversion.

The incumbent will be responsible for managing digital and offline marketing, project branding, lead-generation campaigns, media planning, agency coordination, market research and marketing performance analysis.

Key Responsibilities.

A. Marketing Strategy & Project Planning

• Develop project-wise marketing strategies based on target customers, location, product positioning and business objectives.
• Prepare annual, quarterly and monthly marketing plans.
• Develop marketing campaigns for residential, commercial, retail and other real-estate projects.
• Identify target customer segments and develop appropriate communication strategies.
• Study market trends, customer preferences, competitor projects and pricing strategies.
• Develop the project's USP, positioning and communication strategy.

B. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns for real-estate projects.
• Manage campaigns across Google, Meta, Instagram, Facebook, LinkedIn and other relevant platforms.
• Coordinate with digital agencies for:
• Monitor campaign performance, CPL, lead quality and conversion.
• Ensure continuous optimisation of digital campaigns based on performance data.
• Explore new digital channels and technologies for lead generation.

C. Lead Management & Sales Coordination

• Work closely with the Sales team to ensure effective utilisation of marketing-generated leads.
• Monitor lead flow from different marketing channels.
• Analyse lead-to-site-visit and site-visit-to-booking conversion ratios.
• Identify reasons for poor lead quality or low conversion and recommend corrective action.
• Maintain marketing dashboards and provide regular reports to management.
• Coordinate with CRM teams to ensure accurate lead tracking and reporting.

D. Project Branding & Communication

• Develop and maintain the branding strategy for individual projects.
• Coordinate with creative agencies for:
• Brochures
• Hoardings
• Digital creatives
• Videos and walkthroughs
• Project presentations
• Site branding
• Outdoor advertising
• Ensure consistency in brand identity and communication across all platforms.
• Develop compelling project communication highlighting location, amenities, specifications, lifestyle and investment proposition.

E. ATL / BTL & Offline Marketing

• Plan and execute offline marketing initiatives including:
• Identify high-potential locations for outdoor advertising.
• Evaluate the effectiveness and ROI of offline campaigns.

F. Channel Partner & Agency Coordination

• Coordinate with advertising agencies, digital agencies, media agencies, creative agencies and other marketing vendors.
• Brief agencies on campaign requirements and project objectives.
• Evaluate agency proposals, media plans and campaign performance.
• Ensure timely delivery of marketing material.
• Develop relationships with relevant external partners and promotional agencies.

G. Events & Project Launches

• Plan marketing activities for:
• Project launches
• Sales events
• Customer meets
• Broker/channel partner meets
• Property exhibitions
• Investo meets
• Site events
• Coordinate with Sales and Operations teams for successful execution.
• Develop pre-event and post-event marketing campaigns.

H. Market & Competitor Intelligence

• Conduct regular competitor analysis covering:
• Track new project launches in the relevant micro-market.
• Provide management with actionable market intelligence.
• Identify emerging customer segments and new marketing opportunities.

I. Budget & ROI Management

• Prepare project-wise marketing budgets.
• Monitor marketing expenditure against approved budgets.
• Evaluate campaign ROI and cost effectiveness.Negotiate with media houses, agencies and vendors wherever applicable.
• Ensure optimum utilisation of the marketing budget.

J. Customer & Brand Engagement

• Develop campaigns to strengthen customer engagement and brand recall.
• Coordinate email, WhatsApp, SMS and other customer communication campaigns.
• Develop content around project milestones, construction progress, amenities, lifestyle and brand initiatives.
• Support reputation management and online customer reviews.

Required Skills & Competencies

• Strong understanding of real-estate marketing and customer acquisition.
• Excellent communication and presentation skills.
• Strong analytical and commercial orientation.
• Good understanding of digital marketing and performance marketing.
• Strong agency/vendor management skills.
• Excellent coordination skills with Sales, CRM and Project teams.
• Ability to manage multiple projects simultaneously.
• Strong negotiation and networking skills.
• Creative thinking combined with a results-oriented approach.
• Good knowledge of MS Excel and PowerPoint.
• Knowledge of CRM, Google Analytics/GA4, Meta Ads and Google Ads will be an advantage.