Digital Marketing Manager

Pratiyogita Darpan; Agra District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Pratiyogita Darpan in Agra is seeking a Digital Marketing Manager with 6–7 years of experience to lead a digital marketing team and drive end-to-end campaigns across Google, Meta, YouTube, Amazon, Flipkart and other platforms. You will plan, execute, optimize and scale paid and organic initiatives, own the P&L, and deliver measurable ROAS and revenue.

Strong leadership, data-driven decision making, and collaboration with ecommerce and content teams are essential.

Qualifications

• Minimum 6–7 years of experience in digital marketing and leadership.

Responsibilities

• Lead and manage the digital marketing team, assigning responsibilities and monitoring performance.
• Develop and execute sales-focused digital marketing strategies across Google, Meta, YouTube, Microsoft, LinkedIn and other platforms.
• Manage and optimize paid campaigns, remarketing, native advertising and other channels to drive sales and qualified leads.
• Conduct A/B tests across creatives, audiences, offers and landing pages to improve performance.
• Identify and scale new digital acquisition channels based on performance.
• Own digital marketing P&L, including budgets, revenue, CAC, ROAS and ROI.
• Coordinate with ecommerce, content, creative and other teams for campaign execution.
• Prepare daily, weekly and monthly performance reports for management.

Skills

Team leadership

Performance marketing

Campaign management

Sales generation

Budget management

Analytics & attribution

Audience targeting

A/B testing

CRM integration

Tools

GA4

Google Tag Manager

UTM tracking

CRM integration tools

Job description

We are hiring a Digital Marketing Manager (3–5+ years) to manage our digital marketing team and oversee end-to-end marketing operations across multiple digital platforms. The role requires strong leadership, strategic planning, budget allocation, performance monitoring, and data-driven decision-making to ensure the team delivers measurable business results.

Experience: Minimum 6–7 years

Location: Agra Only

Employment Type: Full-time

About the Role:

We are looking for a Digital Marketing Manager with strong hands‑on experience in generating sales through paid and organic digital channels and managing a digital marketing team.

The candidate will be responsible for planning, executing, optimizing and scaling campaigns across Google, Meta, YouTube, Amazon, Flipkart and other relevant platforms. The role requires a strong understanding of audience targeting, conversion tracking, campaign performance and lead/customer quality.

The candidate will be accountable for sales, revenue, ROAS/ROI and overall digital marketing performance, while ensuring the team delivers campaigns and marketing activities on time.

Key Responsibilities

• Lead and manage the digital marketing team, assign responsibilities, set priorities, monitor performance and ensure timely execution of all activities.
• Develop and execute sales-focused digital marketing strategies across Google, Meta, YouTube, Microsoft, LinkedIn and other relevant platforms.
• Manage and optimize paid campaigns, remarketing, native advertising, display and other acquisition channels to drive sales and qualified leads.
• Conduct A/B tests across creatives, audiences, offers and landing page experiences to improve campaign performance and conversion rates.
• Identify, test and scale new digital acquisition channels, audiences, campaigns and partnerships based on performance.
• Take ownership of digital marketing P&L, including marketing budgets, revenue, customer acquisition cost, ROAS, ROI and overall campaign profitability.
• Coordinate with e-commerce, content, creative and other teams to ensure smooth execution of marketing campaigns.
• Review team and campaign performance regularly, identify gaps and take corrective actions to improve results.
• Prepare daily, weekly and monthly performance reports and present key insights, achievements and action plans to management.

Tracking, Attribution and Analytics

• Implement and maintain GA4, Google Tag Manager, advertising pixels, conversion events and UTM tracking.
• Connect advertising platforms, landing pages and CRM systems to measure the complete lead journey.

Mandatory Skills and Experience

• Minimum 3–5 years of digital marketing experience with strong hands‑on experience in performance marketing, sales generation, campaign management and team leadership.
• Proven experience managing Google, Meta, YouTube, Microsoft, LinkedIn and other paid/organic acquisition channels, including native advertising, direct media buying, affiliate partnerships and programmatic/DSP campaigns.
• Strong understanding of audience targeting, tracking, attribution, CRM integration, conversion optimization, remarketing and A/B testing across creatives, audiences, offers and landing pages.
• Proven ability to drive sales and revenue while managing marketing budgets and taking ownership of P&L, ROAS, ROI, CAC, conversion rate and lead quality.
• Working knowledge of SEO, content marketing, email/WhatsApp automation and organic acquisition, with the ability to evaluate and scale new acquisition opportunities.
• Strong analytical, problem-solving and leadership skills, with the ability to independently troubleshoot campaigns, optimize performance, manage teams and deliver measurable business results.