Digital Marketing - Lead

LAL; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

LAL, a FMCG/food & consumer brands company, is seeking a Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing.

Location: Bangalore. 5–8 years of Digital Marketing experience in related sectors; strong leadership and budget management skills required to lead cross-functional teams and partnerships with Brand, Sales, E-commerce, and Creative teams.

Qualifications

• 5–8 years of experience in Digital Marketing.
• Experience in FMCG, Food & Beverage, D2C, Retail, E-commerce, or Consumer Brands preferred.
• Strong experience in managing digital campaigns and marketing budgets.

Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business goals.
• Lead performance marketing across Google, Meta, YouTube, and other platforms; optimize campaigns based on ROAS, CAC, CTR, and conversions.
• Drive growth across D2C, e-commerce, marketplaces, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart.
• Manage social media, content, influencer, and creator marketing initiatives.
• Drive website/D2C growth, customer acquisition, retention, remarketing, and repeat purchases.
• Develop and implement SEO/SEM strategies to improve organic traffic and visibility.

Skills

Digital Strategy

Performance Marketing

Google Ads

Meta Ads

E-commerce

D2C

Social Media

Influencer Marketing

SEO/SEM

GA4

CRM & Remarketing

Analytics

Agency Management

Team Leadership

Tools

Google Ads

Meta Ads

GA4

Job description

We are looking for a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing.

Key Responsibilities

JOB DESCRIPTIONDigital Marketing Lead

Location: Bangalore

Experience: 5–8 Years

Industry: FMCG / Food & Consumer Brands

Department: Marketing

About the Role

We are looking for a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing.

Key Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business goals.
• Lead performance marketing across Google, Meta, YouTube, and other platforms; optimize campaigns based on ROAS, CAC, CTR, and conversions.
• Drive growth across D2C, e-commerce, marketplaces, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart.
• Manage social media, content, influencer, and creator marketing initiatives.
• Drive website/D2C growth, customer acquisition, retention, remarketing, and repeat purchases.
• Develop and implement SEO/SEM strategies to improve organic traffic and visibility.
• Track digital performance, prepare reports, and provide actionable insights based on ROI, revenue, traffic, and conversions.
• Manage digital/creative/media agencies and ensure timely campaign execution.
• Lead and mentor the digital marketing team and work closely with Brand, Sales, E-commerce, and Creative teams.

Key Skills

Digital Strategy | Performance Marketing | Google & Meta Ads | E-commerce & Quick Commerce | D2C | Social Media | Influencer Marketing | SEO/SEM | GA4 | CRM & Remarketing | Analytics | Agency Management | Team Leadership

Candidate Profile

• 5–8 years of experience in Digital Marketing.
• Experience in FMCG, Food & Beverage, D2C, Retail, E-commerce, or Consumer Brands preferred.
• Strong experience in managing digital campaigns and marketing budgets.
• Good understanding of digital consumer behavior and online purchase journeys.
• Strong analytical, communication, and stakeholder-management skills.
• Results-oriented with the ability to manage multiple priorities in a fast-paced environment.

Key KPIs

• Digital Revenue & Business Growth
• ROAS & Marketing ROI
• Customer Acquisition & CAC
• Website/D2C Traffic & Conversion
• E-commerce & Quick-Commerce Growth
• Social Media Engagement
• Organic Traffic & Search Visibility
• Influencer Campaign Performance
• Customer Retention & Repeat Purchase

NOTE- We have 6 days working.