Digital Marketing Manager

Enlarge Media Group; Varanasi; On-site; INR 550,000 - 850,000; Full time

Job summary

Enlarge Media, based in Varanasi, seeks a Digital Marketing Manager to plan, execute, and optimize campaigns across search, social, and display channels. You will manage social media accounts, content calendars, and coordinate paid campaigns to drive leads and growth.

The role requires strong analytics, SEO and paid advertising knowledge, plus collaboration with creative teams to ensure brand consistency and measurable ROI. This is a full-time, on-site position in Varanasi.

Qualifications

• Experience planning and executing multi-channel campaigns.
• Social media management, content scheduling, and audience engagement.
• Ability to interpret data, track KPIs, and optimize campaigns based on insights.
• Develop strategies to drive qualified traffic and conversions.
• Solid understanding of SEO, paid advertising, and content marketing basics.
• Strong communication, collaboration, and project management abilities.
• Previous experience in a digital agency or similar environment is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across search, social, and display channels.
• Manage social media accounts and oversee content calendars.
• Coordinate paid campaigns and monitor performance metrics.
• Present regular performance reports and insights to stakeholders.
• Collaborate with creative and content teams to ensure brand consistency and drive lead generation.
• Stay current with industry trends and recommend new tools, platforms, and tactics.

Skills

Digital Marketing

Social Media Marketing

Web Analytics

Lead Generation

SEO

Paid Advertising

Communication

Project Management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads

Job description

Company Description

Enlarge Media is a digital marketing agency that positions itself as a long-term growth partner for businesses. Based in Varanasi, the agency focuses on helping organizations expand their reach, attract relevant audiences, and build strong, recognizable brands. The team combines creativity, innovation, and data-driven strategies to deliver customized online marketing solutions tailored to each client’s needs. Services span SEO, social media marketing, branding, content creation, and paid advertising, with an emphasis on performance-focused campaigns that generate measurable growth. Applicants can expect to work in a results-oriented environment that values strategic thinking and impactful execution.

Role Description

The Digital Marketing Manager is a full-time, on-site role based in Varanasi. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and display advertising. Day-to-day tasks include managing social media accounts, overseeing content calendars, coordinating paid campaigns, monitoring performance metrics, and adjusting strategies based on web analytics and ROI targets. The Digital Marketing Manager will collaborate with creative and content teams to ensure brand consistency, drive lead generation initiatives, and present regular performance reports and insights to stakeholders. The role also involves staying current with industry trends and recommending new tools, platforms, and tactics to enhance campaign effectiveness.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with experience in planning and executing multi-channel campaigns.
• Candidates should possess Social Media Marketing skills, including platform management, content scheduling, and audience engagement.
• Candidates should possess Web Analytics skills, including the ability to interpret data, track KPIs, and optimize campaigns based on insights.
• Candidates should possess Lead Generation skills, with a focus on developing strategies that drive qualified traffic and conversions.
• Solid understanding of SEO, paid advertising (e.g., Google Ads, Meta Ads), and basic content marketing principles.
• Strong communication, collaboration, and project management abilities, with attention to detail and deadlines.
• Previous experience in a digital agency or similar environment is preferred.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.