Digital Marketing - Lead Generation specialist

Della Townships India; Mumbai; Sur place; INR 3 500 000 - 5 500 000; Plein temps

Résumé du poste

Della Townships is looking for a Head of Digital Marketing to lead high-value B2C performance marketing and lead generation for ultra-luxury residential townships, villa plots, commercial real estate, and premium hospitality. You will own strategy, campaign orchestration, web analytics, and CRM integration to fuel the sales pipeline for HNIs/UHNIs.

The role requires expertise in Google Ads, Meta, LinkedIn, and programmatic channels, with strong analytics, budget optimization, and team

Qualifications

• Bachelor’s degree or higher in Marketing or related field; MBA preferred.
• Demonstrated experience in luxury real estate or premium hospitality digital marketing.
• Proven track record of managing high-value paid media budgets and lead funnels.

Responsabilités

• Architect and execute data-driven lead acquisition for luxury real estate and premium hospitality.
• Own performance marketing across paid, owned, and earned channels with ROI focus.
• Oversee web & landing page optimization, A/B testing, and conversion tracking with GTM/GA4.
• Collaborate with content and brand teams to preserve luxury equity while driving direct response.
• Measure lead quality, site visits, and sales conversions; present dashboards and ROI analyses.

Connaissances

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Programmatic Display

GA4

Google Tag Manager

Unbounce

WordPress

Salesforce

HubSpot

LeadSquared

BI Dashboards

Data-driven marketing

Team leadership

Formation

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business

Bachelor’s degree in Computer Science

MBA or Master’s in Marketing

Outils

GA4

Google Tag Manager

Unbounce

WordPress

Salesforce

HubSpot

LeadSquared

Google Analytics

Description du poste

JOB OVERVIEW

Della Townships is seeking a strategic, result-oriented Head – Digital Marketing with specialized expertise in high-value B2C performance marketing and lead generation. This role is responsible for driving qualified pipeline and buyer acquisition for Della Group’s ultra-luxury residential townships, villa plots, commercial real estate, and experiential hospitality offerings. The ideal candidate will own the performance marketing strategy, campaign orchestration, digital analytics, ad-budget optimization, and lead funnels across paid, owned, and earned channels to directly fuel the sales pipeline for high-net-worth individuals (HNIs) and ultra-HNIs (UHNIs).

Key Key Result Areas (KRAs) & Strategic Responsibilities

Lead Generation Strategy & Funnel Optimization

Architect and execute data-driven digital lead acquisition strategy tailored to high-ticket luxury real estate and premium hospitality. Design full-funnel customer journeys (Awareness → Consideration → High-Intent Lead → Site Visit booked) across Google Search, Meta (Instagram/Facebook), LinkedIn, Programmatic Display, and YouTube. Continually optimize conversion rate metrics (CTR, CPL, Cost per Qualified Lead, Cost per Site Visit / Inquiry, CAC) to maintain a healthy ROI on media spend.

Performance Marketing & Paid Media Management

Manage substantial performance ad budgets with granular tracking and real-time bid adjustments across search, social, display, and remarketing networks. Drive micro-targeted campaigns aimed at HNIs, UHNIs, investors, and affluent buyers across key urban markets (Mumbai Metropolitan Region, Pune, NRI clusters). Build robust retargeting sequences to nurture long-sales-cycle buyers through custom content and landing page variations.

MarTech, Web & Analytics Architecture

Oversee web architecture, landing page optimization, A/B testing, and user interface experiments to minimize friction in inquiry forms. Ensure end-to-end event tagging, conversion tracking, UTM attribution, and pixel implementation (Google Tag Manager, Google Analytics 4, Meta Pixel, Conversion API). Integrate lead feeds smoothly into Salesforce / CRM systems with strict lead distribution protocols and real-time automated alerts for sales teams.

Content Strategy, Brand Synergy & SEO

Partner with creative and brand teams to generate high-performing ad creatives, walk-through videos, 3D landing page visuals, and copy that preserves luxury brand equity while maintaining direct-response effectiveness. Direct technical and organic SEO strategies for Della Townships and associated hospitality domains to capture high-intent luxury property and getaway queries.

Campaign Analytics & Sales Alignment

Work closely with the Sales & Tele-calling leadership to measure lead quality, qualification rates, site visit drop-offs, and ultimate booking conversions. Present weekly performance dashboards, cohort analyses, attribution models, and C-level reports on channel unit economics and pipeline contribution.

Key Performance Indicators (KPIs)

Qualified Lead Volume (MQLs/SQLs): Monthly targets for verified, high-intent leads meeting target net-worth/budget criteria. Cost Per Qualified Lead (CPQL): Continuous efficiency gains on paid search and social campaigns. Lead-to-Site Visit Conversion Rate (%): Conversion efficiency from digital lead to confirmed property visit / walk-through. Return on Ad Spend (ROAS) / Customer Acquisition Cost (CAC): Direct sales value generated per unit of media spend. Funnel Drop-off Rate: Minimizing bounce rates on high-converting landing pages.

Core Competencies

Deep expertise in Meta Ads Manager, Google Ads (Search/Performance Max/Display/YouTube), LinkedIn Campaign Manager, and programmatic platforms. Hands-on proficiency with GA4, Google Tag Manager, landing page builders (Unbounce/WordPress), CRM tools (Salesforce/HubSpot/LeadSquared), and BI dashboards. Strong numerical acumen with the ability to turn complex media data into actionable sales and marketing insights. Capability to lead, coach, and manage a team of performance managers, content creators, SEO specialists, and agency partners.

Education & Requirements

Bachelor’s degree in Marketing, Communications, Business, or Computer Science; MBA or Master's in Marketing preferred.