Digital Marketing Manager

Landcraft Homes Jaipur; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Landcraft Homes Jaipur seeks a Digital Marketing Manager to plan, execute, and monitor digital marketing initiatives for real estate projects. You will drive online brand presence, lead generation, and campaign performance while coordinating with Sales and CRM to optimize lead quality and ROI.

The role requires hands-on experience with Meta Ads Manager, Google Ads/SEM, SEO, Google Analytics, and strong data-driven reporting. Collaboration with agencies and internal teams is essential.

Qualifications

• Bachelor's degree or MBA in marketing or related field.
• Experience in real estate marketing is preferred.
• Strong knowledge of digital marketing channels and analytics.
• Ability to plan, execute and monitor campaigns across platforms.

Responsibilities

• Develop and manage digital marketing plans and campaigns for real estate projects.
• Plan, execute and monitor campaigns across social media, Meta Ads and Google Ads/SEM.
• Oversee SEO activities, website content and online reputation.
• Drive digital lead-generation campaigns and work with Sales and CRM to assess lead quality and conversion.
• Coordinate with agencies and internal teams for campaign planning and execution.
• Ensure timely, relevant content across digital platforms and monitor performance with analytics tools.

Skills

Digital marketing

Meta Ads Manager

Google Ads

SEO

Social media

Google Analytics

Campaign tracking

Performance reporting

Data analytics

Communication

Presentation

Creativity

Problem solving

Stakeholder coordination

Agencies coordination

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication or related

MBA / PGDM in Marketing or Business Administration

Tools

Meta Ads Manager

Google Ads

Google Analytics

Excel

PowerPoint

CRM platforms

Canva

AI tools for marketing

Job description

Job Purpose

The Digital Marketing Manager will plan, execute and monitor digital marketing initiatives for the company's real estate

projects. The role will focus on online brand presence, digital lead generation, campaign performance, lead quality and

return on marketing investment, working closely with Sales and CRM.

Key Responsibilities

• Develop and manage digital marketing plans and campaigns for the company's real estate projects.
• Plan, execute and monitor campaigns across social media platforms, Meta Ads and Google Ads / SEM.
• Oversee SEO activities, website content and the company's online reputation.
• Drive digital lead-generation campaigns and work with Sales and CRM teams to assess lead quality and conversion.
• Coordinate with digital, creative and advertising agencies for campaign planning, creatives and execution.
• Ensure timely, relevant and consistent content across digital platforms.
• Monitor performance using analytics tools; analyse CPL, CTR, reach, engagement, website traffic and conversion

rates.

• Optimise campaigns to improve lead quality, reduce cost per lead and improve ROI.
• Prepare campaign-wise performance reports and recommend corrective actions.
• Explore AI tools and emerging digital marketing technologies to improve productivity and campaign effectiveness.

Required Skills & Competencies

• Strong understanding of digital marketing strategy and execution.
• Hands-on knowledge of Meta Ads Manager, Google Ads / SEM, SEO and social media marketing.
• Understanding of Google Analytics / digital analytics, campaign tracking and performance reporting.
• Ability to analyse marketing data, CPL, CTR, conversion rates and campaign ROI.
• Good communication, coordination and presentation skills.
• Creative thinking, problem-solving and a result-oriented approach.
• Ability to coordinate with agencies and internal Sales and CRM stakeholders.

Tools & Software

• Meta Ads Manager and Google Ads.
• Google Analytics and digital analytics / reporting tools.
• Microsoft Excel, PowerPoint and Word.
• Canva, Google Forms and CRM platforms.
• Basic AI tools for marketing.

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline.
• MBA / PGDM in Marketing or Business Administration preferred.

Unique Builders | Marketing Page 2

• 510 years of relevant marketing experience, as specified in the source JD.
• Real estate marketing experience will be preferred.

Key Performance Indicators (KPIs)

• Total qualified leads generated and lead quality.
• Campaign-wise Cost Per Lead (CPL).
• Lead conversion from marketing-generated leads to site visits and sales.
• Digital reach, engagement, CTR, website traffic and conversions.
• Campaign ROI and marketing spend against results.
• Timely campaign execution and accurate performance reporting.

Key Internal Stakeholders

Management / Business Head, Sales, CRM, Projects and external digital, creative and advertising agencies.