Campaign Manager

Della Townships India; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Della Group in Mumbai seeks a results-driven Campaign Manager for Della Townships to own multi-channel luxury marketing campaigns, lead generation, and brand positioning for flagship township projects.

You will optimize paid media, coordinate with creative teams, and analyze full-funnel performance to drive high-value leads and bookings while managing budgets and timelines in a fast-paced, six-day workweek.

Qualifications

• End-to-end lifecycle management of luxury real estate campaigns.
• Experience with lead-generation funnels and audience segmentation.
• Strong analytical skills and budget control for large campaigns.

Responsibilities

• Conceptualize, build, and execute end-to-end 360-degree marketing campaigns for luxury residential and township projects.
• Manage large-scale paid campaigns across Meta, Google, YouTube, LinkedIn, and portals.
• Partner with design and content teams to create luxury branding assets and ensure brand consistency.
• Track full-funnel campaign metrics and conduct performance reviews for leadership.
• Oversee external agencies and media partners to ensure timelines and execution standards.

Skills

Multi-channel marketing

Campaign management

Lead generation

HNW/UHNW targeting

Analytics

Budget management

Communication

Education

Bachelor's or Master's degree in Marketing/Advertising/Business Administration

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM platforms (Salesforce, HubSpot)

Job description

Role Overview

Della Group is seeking a results-driven, highly analytical Campaign Manager for Della Townships, based out of our Mumbai office. This role is responsible for driving high-value lead generation, brand positioning, and performance marketing campaigns for our flagship luxury township and real estate developments. The ideal candidate will own the end-to-end lifecycle of multi-channel campaigns-targeting High-Net-Worth Individuals (HNWIs) and ultra-luxury homebuyers through precision media planning, paid advertising, content marketing, and conversion funnel optimization.

Key Responsibilities

Real Estate Campaign Strategy & Lead Generation: Conceptualize, build, and execute end-to-end 360-degree marketing campaigns aimed at driving qualified lead generation for luxury residential and township projects. Plan seasonal launches, project phase releases, and exclusive private buyer events in close coordination with management.

Performance Marketing & Paid Acquisition: Manage and optimize large-scale paid ad campaigns across Meta (Instagram/Facebook), Google Search/Display, YouTube, LinkedIn, and real estate portals. Implement hyper-targeted demographic, behavioral, and geographic audience strategies to reach HNWIs and luxury real estate investors. Continually test ad copies, visual creatives, landing pages, and lead forms to lower Cost Per Lead (CPL) and maximize lead-to-site-visit conversion rates.

Brand Storytelling & Content Alignment: Partner with internal design and content teams to create compelling luxury branding assets- including project walkthrough videos, landing pages, digital brochures, and social media promotions. Maintain strict consistency with Della's luxury visual standards and brand identity across all customer touchpoints.

Sales Pipeline Integration & Analytics: Track and analyze full-funnel campaign metrics from impression to site visit and final booking, utilizing CRM systems and Web Analytics. Conduct weekly and monthly performance reviews for leadership, providing actionable insights on channel ROI, lead quality, and spend distribution.

Agency & Vendor Management: Oversee external digital performance agencies, media buying partners, and real estate portals to ensure high execution standards and strict timeline adherence.

Core Competencies & Technical Skills

Hands-on expertise with Meta Ads Manager, Google Ads, Google Analytics, and CRM platforms (e.g., Salesforce, HubSpot, or real estate CRMs). Strong understanding of real estate lead-generation funnels, audience segmentation, and HNW/UHNW consumer behavior in India.

Exceptional project management, budget control, and analytical skills. Thrives in a dynamic, 6-day working corporate setup in Mumbai. Bachelor's or Master's degree in Marketing, Advertising, Business Administration, or a related field.