Performance Marketing

Sobha Ltd.; Bengaluru; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Sobha Ltd. is seeking a senior Performance Marketing lead to drive end-to-end campaigns for high-value residential properties in the Mumbai market. You will own strategy, optimization, and reporting across multiple paid channels to generate sales-ready leads and optimize CPL efficiency.

The role requires deep experience in luxury real estate marketing, strong analytical skills, and the ability to collaborate with brand, creative, and tech teams to scale impact.

Qualifications

• Proven experience in performance-led digital marketing for luxury real estate, with a strong track record in lead generation for high-value residential properties in the Mumbai market.
• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market dynamics, and long consideration cycles.
• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and performance requirements.

Responsibilities

• Own end-to-end performance marketing campaigns from strategy to reporting, focused on high-quality lead generation.
• Translate business objectives into performance marketing strategies and meet monthly targets.
• Lead paid channels including Search, DV360, Meta Ads, Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve conversions.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes.
• Continuously optimize campaigns through A/B testing and creative experiments.
• Collaborate with brand, creative, content, tech, and sales to scale impact and traffic.
• Track digital trends and platform updates to maintain competitive advantage.
• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency.

Skills

Performance marketing

Lead generation

Google Ads

Meta Ads

Analytics

Budget management

Campaign optimization

Cross-functional collaboration

Data-driven optimization

Tools

DV360

Taboola

Job description

Drive scalable lead generation and business growth through data-driven performance marketing

strategies across paid digital channels. Own end-to-end campaign execution, optimization, and

measurement with a clear focus on ROI and business impact.

Key responsibilities:

• Own and execute end-to-end performance marketing campaignsfrom strategy and media planning to optimization and reporting—focused on high-quality lead generation.
• Translate business objectives into actionable performance marketing strategies and deliver monthly targets efficiently.
• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid Social (Meta), Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve conversion rates.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes.
• Continuously optimize campaigns through A/B testing, creative experimentation, and platform
• Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact and traffic.
• Track digital and social trends, platform updates, and new ad formats to maintain competitive advantage.
• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency and performance.

Skill & Experience:

• Proven experience in performance-led digital marketing for luxury real estate, with a strong track record in lead generation for high-value residential properties in the Mumbai market.
• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market dynamics, and long consideration cycles.
• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and
• Experience managing large budgets and optimizing campaigns for premium inventory with longer
• 8–10 years of experience with 6+ years in performance-driven digital marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and
• Highly analytical, performance-focused, and outcome-driven mindset