Digital Marketing Expert

Onlin; Hyderabad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Onlin in Hyderabad is seeking a Digital Marketing Expert to plan, execute and optimise digital marketing for Onlin and its clients. The role focuses on social media management, performance marketing, lead generation, content strategy and campaign optimisation to drive measurable business growth.

You will manage campaigns across Google Ads, Meta Ads and LinkedIn Ads, develop content calendars, coordinate with design teams, build landing pages and report performance with data-driven insights.

Qualifications

• 3+ years of experience in digital marketing, social media or performance marketing.
• Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of social media management, content strategy and audience growth.
• Strong understanding of lead generation, campaign optimisation and conversion funnels.
• Working knowledge of Google Analytics, Search Console and tracking tools.
• Ability to understand data and make performance-driven marketing decisions.
• Good communication, creative thinking and coordination skills.
• Experience with SaaS, e-commerce or B2B lead generation will be an advantage.

Responsibilities

• Plan and execute digital marketing and lead-generation strategies across relevant channels.
• Manage and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, with focus on leads, conversions and ROI.
• Take ownership of social media management, including content planning, posting, campaign execution, engagement and account growth.
• Develop and manage social media content calendars across Instagram, Facebook, LinkedIn and other relevant platforms.
• Coordinate with design and content teams for creatives, reels, ad copies and campaign communication.
• Build and optimise landing pages, funnels and remarketing campaigns to improve conversions.
• Conduct competitor and market analysis to identify new campaign, content and growth opportunities.
• Support SEO, email, WhatsApp and content marketing initiatives.
• Prepare performance reports and continuously improve campaigns based on data and insights.
• Manage digital marketing requirements across multiple campaigns and client accounts.

Skills

Social media management

Lead generation

Performance marketing

Campaign optimisation

Data-driven decision making

Communication & coordination

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Search Console

Tracking tools

Job description

Plan, execute and optimise digital marketing for Onlin and its clients.

About Onlin

Onlin is an e-commerce platform helping businesses establish, manage and grow their online stores and digital presence.

Role Overview

We are looking for a Digital Marketing Expert to plan, execute and optimise digital marketing for Onlin and its clients. The role will focus on social media management, performance marketing, lead generation, content strategy and campaign optimisation to deliver measurable business growth.

Key Responsibilities

• Plan and execute digital marketing and lead-generation strategies across relevant channels.
• Manage and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, with focus on leads, conversions and ROI.
• Take ownership of social media management, including content planning, posting, campaign execution, engagement and account growth.
• Develop and manage social media content calendars across Instagram, Facebook, LinkedIn and other relevant platforms.
• Coordinate with design and content teams for creatives, reels, ad copies and campaign communication.
• Build and optimise landing pages, funnels and remarketing campaigns to improve conversions.
• Conduct competitor and market analysis to identify new campaign, content and growth opportunities.
• Support SEO, email, WhatsApp and content marketing initiatives.
• Prepare performance reports and continuously improve campaigns based on data and insights.
• Manage digital marketing requirements across multiple campaigns and client accounts.

Requirements

• 3+ years of experience in digital marketing, social media or performance marketing.
• Hands-on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Strong understanding of social media management, content strategy and audience growth.
• Strong understanding of lead generation, campaign optimisation and conversion funnels.
• Working knowledge of Google Analytics, Search Console and tracking tools.
• Ability to understand data and make performance-driven marketing decisions.
• Good communication, creative thinking and coordination skills.
• Experience with SaaS, e-commerce or B2B lead generation will be an advantage.

Exposure

Multiple industries and digital commerce businesses

Impactful Campaigns

Manage high-impact campaigns and growth initiatives

Fast-Growing Platform

Work with a fast-growing e-commerce technology platform