Digital Marketing Expert

Tecnovos; Bengaluru; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading digital marketing firm in Bangalore is looking for a Digital Marketing Expert to lead data-driven marketing campaigns. The ideal candidate will have 3-5 years of experience, proficiency in tools like Google Adwords and Analytics, and a strong analytical mindset. You will be responsible for executing innovative marketing strategies to drive B2B sales and improve website performance. Join us to make a significant impact on our brand's digital presence.

Qualifications

• 3-5 years of experience in digital marketing.
• Strong analytical skills to measure incremental results.
• Ability to work in a fast-paced, multi-project environment.

Responsibilities

• Run email marketing, SEM, and SEO campaigns.
• Measure and optimize performance against goals.
• Collaborate with designers for website and marketing materials.

Skills

Media strategy and execution

Data driven decision making

SEO tools

Google Analytics

Email marketing

Social Media Marketing

Education

Bachelor's degree in Communications, Marketing, English, Journalism, or related field

Tools

Google Adwords

Web Analytics

Job description

Overview

Digital Marketing Expert — Tecnovos, Bangalore. Full time. 3 - 5 years of experience. Location: Bangalore.

Responsibilities

• The ideal candidate should have media strategy and execution experience; love for data driven decision-making, agile approach to media review, optimizations and decision-making.
• Should have in-depth digital marketing experience and a passion for digital technologies.
• Run effective email marketing, social media marketing, SEM, SEO campaigns etc.
• Experience in Google Adwords, Google Analytics, SEO tools, Social Media Optimization, Web Analytics and Reporting.
• Ideate and create innovative marketing strategies to facilitate B2B sales.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities.
• Regular usability checks for English and other language websites for maximum localization impact.
• Work in collaboration with designers to improvise on existing website design and develop new websites, revamp online marketing material and email marketing campaigns.
• Measure, report and optimize performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Requirements

• Strong analytical thinking, ability to create test and learn plans, measure incremental results, identify opportunities.
• Proactive in recognizing new ideas and bringing them to execution.
• Excellent verbal, written and presentational skills with a focus on tangible, measurable recommendations.
• Ability to work in a fast-paced environment and handle multiple projects concurrently.
• Excellent research, organizational and time management skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy.
• Proficient in all Microsoft Office applications.
• Banking / Finance Domain knowledge is an added advantage.

Background

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
• Attention to detail and commitment to high quality/error free deliverables.

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