Walk-in | Digital Marketing Executive

Vdigitaly Bengaluru; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Job summary

Vdigitaly Bengaluru is seeking an innovative Digital Marketing Executive to develop and execute integrated campaigns across SEO, PPC, email, and social media. This onsite role in Bengaluru blends analytics with creative storytelling to boost brand awareness and lead generation.

You will plan social media content, monitor performance with Google Analytics and other tools, optimize campaigns, and collaborate with designers to produce engaging visuals.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years experience in digital marketing with proven campaign development.
• Experience managing multi-channel campaigns and working with performance analytics tools.
• Proficiency with Google Analytics, Google Ads, and social media platforms.

Responsibilities

• Develop, implement, and manage multi-channel digital marketing campaigns (SEO, PPC, email, etc.).
• Plan and execute social media strategies across major platforms.
• Oversee paid social campaigns and optimize ROI.
• Monitor performance using analytics tools and generate actionable insights.

Skills

Digital marketing

Analytics

Creative storytelling

Communication

Multi-channel campaigns

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Facebook Business Manager

Hootsuite

Sprout Social

Adobe Creative Suite

Canva

Google Ads

Job description

Job Title: Digital Marketing Executive Location: Bengaluru

Job Type: Full-time ( ONSITE )

Job Summary

We are seeking an innovative and results-driven digital marketing professional with a strong creative flair to join our team. In this role, you will develop and execute integrated digital marketing

campaigns, with a special focus on creating engaging social media content. The ideal candidate will combine analytical skills with creative storytelling to drive brand awareness, engagement, and lead generation across digital channels.

DETAIL JOB DESCRIPTION

Key Responsibilities

Digital Marketing Campaigns:

• Develop, implement, and manage multi-channel digital marketing campaigns (SEO, PPC, email, etc.) that align with business objectives.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, SEMrush) and optimize strategies based on insights.

Social Media Strategy & Execution:

• Plan and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Engage with online communities to boost brand presence and foster customer relationships.

Creative Content Development:

• Conceptualize and produce high-quality social media creatives including graphics, short videos, and interactive contentthat adhere to brand guidelines.
• Collaborate with graphic designers, copywriters, and content creators to develop innovative campaign visuals and messaging.

Campaign Management & Optimization:

• Oversee paid social media advertising campaigns, managing budgets and adjusting strategies for optimal ROI.
• Conduct A/B testing and use performance data to refine creatives and improve engagement and conversion rates.

Trend Analysis & Innovation:

Stay current with digital marketing trends, social media platform updates, and best practices to keep the brand at the forefront of industry innovation.

Research competitors and industry benchmarks to continually improve creative strategies and campaign effectiveness.

Campaign Strategy & Execution:

• Develop, implement, and manage integrated digital marketing campaigns across multiple channels including SEO, PPC, social media, email marketing, and content marketing.
• Coordinate with creative and content teams to produce engaging digital assets that align with campaign goals and brand guidelines.

Performance Analysis:

• Monitor, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, SEMrush, etc.).
• Generate insights and actionable recommendations to optimize current and future campaigns.

SEO & SEM Management:

• Oversee website SEO and content strategy, ensuring best practices for organic growth.
• Manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, ensuring cost-effective ROI.

Digital Marketing Campaigns:

• Develop, implement, and manage multi-channel digital marketing campaigns (SEO, PPC, email, etc.) that align with business objectives.
• Monitor campaign performance using analytics tools (e.g., Google Analytics, SEMrush) and optimize strategies based on insights.

Qualifications

Education:

• Bachelors degree in Marketing, Communications, Business, or a related field.

Experience:

• Minimum of 2years experience in digital marketing, with a proven track record in campaign development and execution.
• Experience in managing multi-channel digital campaigns and working with performance analytics tools.

Technical Skills:

• Proficiency in digital marketing tools such as Google Analytics, Facebook Business Manager, and social media scheduling platforms (e.g., Hootsuite, Sprout Social).
• Strong graphic design skills and familiarity with creative software (e.g., Adobe Creative Suite, Canva) for developing social media content.
• Basic video editing skills and an understanding of multimedia content production are a plus.
• Proficient in digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• SEO, SEM, PPC, and social media marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical and creative problem-solving abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• A collaborative team player with a proactive approach to achieving goals.

Compensation & Benefits

• Competitive salary commensurate with experience.