Digital Marketing Manager

TraviYo; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Traviyo is seeking a Digital Marketing Lead to oversee end-to-end digital campaigns across SMO/SMM, email, social, and display advertising. You will design and maintain our social media presence, measure ROI, and drive data-backed optimization across channels.

The role requires strong team management, multitasking, and a detail-oriented mindset to deliver impactful campaigns and scalable growth strategies.

Qualifications

• Good working experience of digital marketing.
• Excellent skills of team management.
• Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Full understanding of all social media platforms.
• Problem-solving skills.
• Knowledge of content management systems.

Responsibilities

• Plan and execute all digital marketing, including SMO/SMM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Must have excellent team management skills to guide them and get the expected as per the set goals.
• Instrument conversion points and optimises user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skills

Digital marketing experience

Team management

Multitasking

Attention to detail

Problem-solving

Content management systems

Education

Bachelor's degree in marketing or business

Tools

Social media platforms

Job description

Responsibilities

• Plan and execute all digital marketing, including SMO/SMM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Must have excellent team management skills to guide them and get the expected as per the set goals.
• Instrument conversion points and optimises user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Responsibilities

• Plan and execute all digital marketing, including SMO/SMM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimise user experience.
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Must have excellent team management skills to guide them and get the expected as per the set goals.
• Instrument conversion points and optimises user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Good working experience of digital marketing.
• Bachelor's degree in marketing or business.
• Excellent skills of team management.
• Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Full understanding of all social media platforms.
• Problem-solving skills.
• Knowledge of content management systems.

This job was posted by Shivani Nigam from Traviyo.