Digital Marketing

Idexmedia; Bengaluru Urban; On-site; INR 450,000 - 650,000; Full time

Benefits offered by this job

Growth opportunities

Professional development

Competitive salary

Job summary

Idexmedia in Bengaluru is seeking a results-driven Digital Marketing Executive to plan, implement, and manage digital campaigns. The role focuses on increasing brand awareness, driving website traffic, and generating leads through multiple online channels.

You will collaborate with design and content teams, optimize SEO/SEM, manage social media and email campaigns, and provide analytics reporting to deliver actionable insights and ROI.

Qualifications

• Bachelor’s degree in Marketing or related field.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Handle SEO and SEM activities to improve website rankings.
• Coordinate with design and content teams for creatives and posts.
• Analyze performance using tools like Google Analytics and prepare reports.
• Monitor trends and suggest improvements to digital strategies.
• Manage email marketing and lead generation campaigns.

Skills

SEO

SEM

Social media

Google Analytics

Google Ads

Meta Ads

Content marketing

Email campaigns

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing

Tools

Google Search Console

Ahrefs

SEMrush

Yoast SEO

Screaming Frog

Canva

Figma

Adobe Photoshop

Job description

Bangalore South, India | Posted on 02/11/2026

We are looking for a results-driven Digital Marketing Executive to plan, implement, and manage our digital marketing strategies. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating leads through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels
• Handle SEO and SEM activities to improve website rankings
• Coordinate with design and content teams for creatives and posts
• Analyze performance using tools like Google Analytics and prepare reports
• Monitor trends and suggest improvements to digital strategies
• Manage email marketing and lead generation campaigns

Required Skills & Qualifications

• Bachelor’s degree in Marketing or a related field
• 1–4 years of experience in digital marketing (Freshers with relevant skills may apply)
• Strong knowledge of SEO, SEM, and social media marketing
• Experience with Google Analytics, Google Ads, and Meta Ads
• Basic knowledge of content marketing and email campaigns
• Good communication and analytical skills

Preferred Skills

• Identify market trends, audience insights, and competitor activities
• Plan and execute integrated digital marketing campaigns

Social Media Management

• Manage, schedule, and publish content across social platforms
• Monitor engagement, comments, and performance metrics
• Tools: Meta Business Suite, LinkedIn Campaign Manager, Buffer, Hootsuite, Sprout

Social

Search Engine Optimization (SEO)

• Conduct keyword research and on-page/off-page optimization
• Perform website audits and improve organic search rankings
• Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO, Screaming Frog

SEM / Paid Advertising

• Launch, manage, and optimize paid campaigns across search, display, and video platforms
• Track conversions and optimize budgets for maximum ROI

Email & CRM Marketing

• Design and execute automated email campaigns
• Segment audiences and personalize communication

Content Creation & Design

• Create engaging content including creatives, blogs, social posts, and marketing assets
• Collaborate with design and content teams for brand consistency
• Tools: Canva, Figma, Adobe Photoshop, Grammarly, Pexels

Analytics & Reporting

• Track website traffic, campaign performance, and conversions
• Prepare weekly and monthly performance reports with actionable insights

Marketing Automation & Retargeting

• Set up tracking pixels, tags, and automated marketing workflows
• Execute remarketing and retargeting campaigns

Website Management & Optimization

• Manage website updates and landing pages
• Improve website performance, speed, and user experience

Competitor Research & Market Insights

• Monitor competitor strategies, content, and performance
• Identify market trends and growth opportunities

Requirements

Preferred Skills & Qualifications

• Strong understanding of SEO, SEM, social media, and analytics
• Hands-on experience with marketing tools and automation platforms
• Data-driven mindset with strong analytical skills
• Excellent communication and creative thinking abilities

What We Offer

• Growth-oriented and collaborative work environment
• Continuous learning and professional development opportunities
• Competitive salary based on experience