Digital Marketing Specialist

Vsmglobaltechnologies; Chennai District; On-site; INR 350,000 - 650,000; Full time

Benefits offered by this job

Diverse client projects

Exposure to SEO, PPC, Social Media

Career growth and learning

Collaborative and innovative work env

Job summary

Vsmglobaltechnologies is seeking a Digital Marketing Specialist in Chennai to plan, execute, and optimize multi-channel campaigns. You will drive SEO, PPC, social media, and content marketing while focusing on lead generation and measurable growth.

The role requires 1–3 years of experience and a data-driven approach, with exposure to Google Analytics, Google Ads, and WordPress. Join a collaborative team and contribute to diverse client projects in a vibrant work environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Digital Marketing certifications from Google, HubSpot, Meta, or equivalent preferred.
• Experience in B2B lead generation is an added advantage.

Responsibilities

• Plan and execute digital marketing campaigns across multiple channels.
• Manage SEO activities including keyword research, on-page optimization, and backlinks.
• Create, schedule, and manage social media content on LinkedIn, Facebook, Instagram, and YouTube.
• Run and optimize paid advertising campaigns on Google Ads and Meta Ads.
• Monitor website traffic and campaign performance using analytics tools.
• Generate quality leads through digital marketing initiatives.
• Create and manage email marketing campaigns.
• Coordinate with designers, developers, and content creators for campaign execution.
• Conduct competitor analysis and market research.
• Prepare monthly performance reports and suggest improvements.
• Stay updated with latest digital marketing trends and best practices.

Skills

SEO

SEM

Social media marketing

Content marketing

Lead generation

Email marketing

Analytics

Communication

Content writing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Meta Ads

Google Search Console

WordPress

Job description

Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: 1 – 3 Years

Location: Chennai

Employment Type: Full-Time

Job Summary

We are looking for a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, and lead generation strategies to increase brand awareness and business growth.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Digital Marketing certifications from Google, HubSpot, Meta, or equivalent are preferred.
• Experience in B2B lead generation is an added advantage.

What We Offer

• Opportunity to work on diverse client projects.
• Exposure to SEO, PPC, Social Media, and Marketing Automation.
• Career growth and learning opportunities.
• Collaborative and innovative work environment.
• Performance-based incentives.

Responsibilities

• Roles & Responsibilities
• Plan and execute digital marketing campaigns across multiple channels.
• Manage SEO activities, including keyword research, on-page optimization, and backlink building.
• Create, schedule, and manage social media content across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Run and optimize paid advertising campaigns on Google Ads and Meta Ads.
• Monitor website traffic, user behavior, and campaign performance using analytics tools.
• Generate quality leads through digital marketing initiatives.
• Create and manage email marketing campaigns.
• Coordinate with designers, developers, and content creators for campaign execution.
• Conduct competitor analysis and market research.
• Prepare monthly performance reports and recommend improvement strategies.
• Stay updated with the latest digital marketing trends and best practices.

Requirements

• Required Skills
• Knowledge of SEO, SEM, Social Media Marketing, and Content Marketing.
• Experience with Google Analytics, Google Search Console, and Google Ads.
• Understanding of Meta Ads (Facebook & Instagram Ads).
• Basic knowledge of WordPress and website management.
• Familiarity with keyword research and SEO tools.
• Strong analytical and reporting skills.
• Excellent communication and content-writing abilities.
• Ability to manage multiple campaigns and deadlines.