Digital Marketing Executive

TBM Technologies Pvt. Ltd.; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Flexible timings

Casual dress code

Company-sponsored events

Freshly brewed tea and coffee

Job summary

TBM Technologies Pvt. Ltd. is seeking a Digital Marketing Manager to enhance its marketing efforts across all digital channels. You will be responsible for planning, executing, and optimizing campaigns to ensure strong performance metrics and ROI.

The ideal candidate should have a Bachelor's or Master's degree in marketing and demonstrable experience with SEO, email, and social media campaigns. Additionally, strong analytical skills and a creative mindset are essential for this role.

Join a dynamic and flexible work environment with numerous employee benefits, such as competitive salary and collaborative culture.

Qualifications

• Experience leading SEO/SEM campaigns and digital marketing strategies.
• Strong analytical skills with the ability to drive results.
• Experience optimizing landing pages and user funnels.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Measure and report performance of campaigns against goals.
• Collaborate with internal teams to optimize user experience.

Skills

SEO/SEM campaigns

Email marketing

Social media management

Analytical skills

A/B testing

Education

Bachelor's/Master's degree in marketing

Tools

Google Analytics

Google AdWords

Job description

Job Description

TBMTechnologies Pvt Ltd’s digital marketing team is launching a new Digital Marketing Manager role to develop, implement, track and optimize digital marketing campaigns across all channels.

Responsibilities

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

• Bachelor's/Master's degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits

• Be part of an elite team at one of the best software companies in India.
• A highly competitive and aggressive salary always paid on time.
• Working in a no-politics office environment focused on performance, self-improvement, knowledge and skill, and collaboration.
• Flexible timings and an office casual dress code.
• Freshly brewed premium tea and coffee provided.
• Office traditions that motivate employees.
• Decision maker role in projects.
• Company-provided birthday and anniversary parties.
• Positive and motivational environment.
• Open access to management.
• Company-sponsored events or parties at different times of the year.
• Company pays for dinner or lunch when staying late or on weekends.