Performance Marketing Associate
NuvoRetail
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Job summary
Qualifications
- 2-4 years of hands-on experience in digital performance marketing.
- Expertise in lead generation and telecaller-driven sales funnels.
- Strong understanding of conversion rate optimization.
Responsibilities
- Drive high-quality lead generation across multiple digital channels.
- Optimize paid campaigns for CPA and ROI.
- Develop ad copy and creatives for conversion maximization.
Skills
Education
Job description
Direct message the job poster from NuvoRetail
We are hiring for our client - a fast-growing wellness brand committed to providing natural, effective, and time-tested herbal solutions that support holistic health. What began as a mission to offer pure herbal remedies has evolved into a thriving venture focused on healing, relief, and overall well‑being. They are now seeking passionate marketing professionals to help amplify this mission.
Type: Onsite
Experience: 2 - 4 yrs
The Media Associate will be responsible for driving high‑quality lead generation and optimizing digital advertising performance across multiple channels. This role requires a blend of analytical expertise, creative thinking, and hands‑on experience in performance marketing—particularly for telecaller‑driven sales funnels.
- Plan, execute, and optimize paid campaigns across Google Ads, Bing, Facebook, Instagram, and adult‑friendly advertising networks.
- Run high‑performing lead generation campaigns tailored for telecaller‑based conversions.
- Monitor campaign performance and optimize for CPA, ROI, and overall conversion efficiency.
- Design and manage campaigns focused on acquiring high‑quality leads.
- Collaborate with the telecaller team to ensure effective lead flow and improve lead‑to‑sale outcomes.
- Track and analyze lead quality metrics to enhance telecaller performance.
- Develop compelling ad copy, creatives, and landing pages to maximize conversions.
- Conduct A/B testing across creatives, messaging, and landing pages to continuously improve results.
- Track and analyze campaign performance on a weekly and monthly basis.
- Prepare detailed reports with actionable insights and recommendations for optimization and scaling.
- Work with cross‑functional teams on email marketing, retargeting initiatives, and content strategy alignment.
- Stay updated on industry trends, platform updates, and competitor strategies.
- 2–4 years of hands‑on experience in digital performance marketing, preferably for telecaller‑driven or lead‑generation brands.
- Expertise in Google Ads, Bing, Facebook/Instagram Ads, and adult‑friendly traffic platforms.
- Strong understanding of digital sales funnels, conversion rate optimization, and performance tracking.
- Ability to independently manage budgets, bidding strategies, and reporting.
- Excellent copywriting skills and a keen eye for creative optimization.
- Strong analytical skills with a data‑driven approach.
- Experience in wellness, herbal, or health‑focused product advertising.
- Knowledge of CRM systems and telecaller workflow processes.
- Certifications such as Google Ads, Facebook Blueprint, or Performance Marketing credentials.
- Seniority level: Associate
- Employment type: Full‑time
- Job function: Marketing
- Industries: Retail Health and Personal Care Products
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Connaught Place, Delhi, India 1 month ago
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