Assistant Manager - Performance Marketing (E-commerce)

VegNonVeg

New Delhi

In loco

INR 1.000.000 - 1.200.000

Tempo pieno

2 giorni fa

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Descrizione del lavoro

VegNonVeg, based in Delhi, is seeking an Assistant Manager – Digital Marketing (E-commerce) to drive digital marketing and ecommerce growth in India. The role blends hands-on performance marketing with monthly and quarterly planning, managing paid media campaigns across Google and Meta, and collaborating with Brand, Creative, Merchandising and Data teams to execute the overall digital strategy.

The candidate will forecast revenue, translate business targets into weekly/monthly plans, optimize

Competenze

3–5 years of experience in performance marketing or ecommerce growth.
Experience in D2C, retail or consumer brands.
Hands-on campaign management across Google Ads and Meta.
Ability to develop monthly/quarterly revenue plans and forecasts.
Strong understanding of ROAS, CAC, CPC and AOV.

Mansioni

Plan, build, and optimise paid media campaigns across Google Ads and Meta.
Manage campaigns across Search, Shopping, Performance Max, Display, YouTube.
Develop monthly/quarterly ecommerce operating plans and forecasts.
Own monthly media budgets and monitor key metrics (ROAS, CAC, CPC).
Prepare weekly/monthly performance reports for leadership.
Collaborate with Brand, Content, Creative, Merchandising, IT and Data teams.
Mentor 1–2 team members and coordinate with external agencies.
Ensure alignment of paid campaigns with product launches and promotions.

Conoscenze

Performance marketing

D2C/ecommerce growth

Team management

Campaign optimization

Excel/Sheets

Formazione

Bachelor's degree in Marketing/Communications

Strumenti

Google Ads

Meta Ads Manager

GA4

GTM

Looker Studio

CMS/ERP systems

Descrizione del lavoro

The Assistant Manager – Digital Marketing (E-commerce) will be responsible for driving VegNonVeg's digital marketing and e-commerce growth in India, with a focus on customer acquisition, online engagement, revenue growth and conversion.

This role combines hands-on performance marketing with monthly and quarterly business planning. The individual will independently manage and optimise paid media campaigns across Google and Meta, develop revenue and performance forecasts, and translate business objectives into actionable digital strategies.

The role will also act as a key liaison between business stakeholders, the Brand & Content, Creative, Merchandising and Data teams, and external agencies and partners to ensure effective execution of the overall digital strategy.

Role Overview

Key Responsibilities

1. Performance Marketing & Campaign Management

Independently plan, build, execute and optimise paid media campaigns across Google Ads and Meta Ads Manager.
Manage campaigns across Search, Shopping, Performance Max, Demand Gen, Meta prospecting and retargeting, Display and YouTube.
Drive full-funnel marketing initiatives across paid, owned and organic channels to improve customer acquisition, engagement and conversion.
Monitor campaign performance daily, identify underperforming campaigns and make timely optimisation decisions.
Balance performance marketing objectives with brand awareness and consideration-led campaigns.
Explore third-party collaborations and other digital initiatives to expand brand reach.

2. E-commerce Planning & Revenue Growth

Develop monthly and quarterly e-commerce operating plans aligned with business objectives.
Build revenue and performance plans covering online revenue, orders, Average Order Value (AOV), website sessions, conversion rates, media spends and Return on Ad Spend (ROAS).
Incorporate online and offline retail performance into business planning to provide a consolidated view of overall business performance.
Translate business targets into actionable weekly and monthly plans, with clear traffic, conversion and revenue assumptions.
Identify opportunities to improve e-commerce growth, website performance and overall customer acquisition.

3. Budget Management & Performance Optimisation

Own and manage monthly media budgets, allocating spends across platforms and campaigns based on business priorities.
Monitor and optimise key performance metrics, including ROAS, Customer Acquisition Cost (CAC), Cost Per Click (CPC), conversion rates and revenue per session.
Evaluate campaign performance against actual business revenue and orders rather than relying solely on platform-reported conversions.
Ensure efficient media buying, budget utilisation and performance scaling.
Identify opportunities to improve marketing efficiency and maximise returns on media investments.

4. Forecasting & Performance Reporting

Track weekly and monthly performance against revenue, acquisition and campaign targets.
Prepare regular forecasts to assess expected business performance and identify potential gaps against targets.
Analyse performance trends, identify variances and recommend corrective actions to achieve business objectives.
Prepare weekly and monthly performance reports for the Digital Marketing Lead and senior leadership.
Present campaign performance, business forecasts and actionable insights to internal stakeholders and founders.
Ensure accuracy and consistency of reported numbers, with all key metrics supported by reliable data sources.

5. E-commerce Growth, SEO & Organic Marketing

Implement to review e-commerce growth strategies, ensuring alignment between paid media, organic traffic, website experience and conversion performance.
Conduct to oversee keyword research and support SEO initiatives to improve organic visibility, traffic quality and long‑term revenue contribution.
Analyse website traffic, customer journeys and conversion funnels to identify drop‑offs and improvement opportunities.
Work towards improving conversion rates, customer retention and overall e‑commerce performance.

6. Creative Strategy & Campaign Analysis

Collaborate with the Brand & Content and Creative teams to develop effective campaign creatives, messaging and content.
Analyse creative and campaign performance to identify successful formats, messaging and audience segments.
Translate campaign insights and performance data into actionable inputs for future creative and content planning.
Ensure consistency in brand communication across digital platforms and customer touchpoints.

7. Stakeholder & Agency Management

Coordinate with internal stakeholders, digital agencies, media vendors and external partners to ensure effective campaign execution.
Work closely with Merchandising, Creative, Brand, IT and Data teams to align digital campaigns with product launches, promotional activities and business priorities.
Manage external agency relationships and ensure timely execution of deliverables wherever external support is required.
Act as the key coordination point between internal teams and external partners.

8. Team Management & Collaboration

Manage and mentor 1–2 team members, ensuring clear responsibilities, timely execution and quality of deliverables.
Review team outputs, provide guidance and support their professional development.
Collaborate with cross-functional teams to ensure smooth execution of marketing and e-commerce initiatives.

Experience & Additional Requirements

Must Have:

3–5 years of experience in performance marketing, digital marketing or e-commerce growth.
Strong experience in D2C, retail, fashion or consumer‑facing brands.
Hands‑on experience managing and executing campaigns independently across Google Ads and Meta Ads Manager.
Experience in media buying, campaign optimisation and budget management across multiple digital platforms.
Ability to develop monthly and quarterly revenue plans, forecasts and performance models.
Strong understanding of e‑commerce metrics, including ROAS, CAC, CPC, AOV, conversion rates and revenue per session.
Experience working with cross‑functional teams and managing multiple campaigns and projects.
Strong proficiency in Excel or Google Sheets, including pivot tables, lookups and data modelling.

Good to Have:

Experience working with fashion, footwear, sneaker or streetwear brands.
DTC and omnichannel retail experience.
Experience working with businesses operating through both online and physical retail stores.
Familiarity with SQL, Looker Studio or other data visualisation and reporting tools.
Experience working with custom e‑commerce platforms.
Experience managing and developing a small team.

Qualifications & Key Skills

Bachelor's or Master's degree in Marketing, Communications or a related field.
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Understanding of campaign tracking, tagging and attribution.
Familiarity with Content Management Systems (CMS) and ERP systems.
Strong analytical, data‑driven decision‑making and problem‑solving skills.
Ability to analyse conversion funnels and identify opportunities for optimisation.
Excellent communication, presentation and stakeholder management skills.
Strong project management, planning and organisational abilities.
Highly motivated, proactive and self‑driven, with a strong sense of ownership and urgency.
Creative mindset with an understanding of consumer behaviour, market trends and brand positioning.