Assistant Manager / SR. Executive - Performance Marketing

EPM Staffing Services (Opc) Private Limited; Thane; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

EPM Staffing Services (Opc) Private Limited in Thane is seeking an experienced Assistant Manager / Senior Executive for Performance Marketing. Plan, launch, and optimize paid campaigns across Google Ads, Meta, and other digital platforms to drive growth and ROI. This role demands a data-driven, strategic mindset with a proven PPC track record.

Knowledge of SEO and retargeting is beneficial. Responsibilities include budget planning, content/creative alignment, A/B testing, analytics, and

Qualifications

• 8+ years of experience in performance marketing, paid media, and digital advertising.
• Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.
• Strong expertise in budget management, bid strategy, and campaign optimization.
• Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
• Understanding of SEO, landing page optimization, and content marketing.
• Ability to analyse data-driven insights and translate them into actionable marketing strategies.
• Experience in agency/vendor management and working with creative teams.
• Strong problem-solving skills and the ability to thrive in a fast-paced environment.

Responsibilities

• Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal CPA and ROAS.
• Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.
• Data Analysis & Performance Tracking: Monitor campaign performance, analyse key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.
• A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates.
• SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.
• Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.
• Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.

Skills

Paid media

Budget management

Google Ads

Meta Ads

Content strategy

Agency management

Data analysis

A/B testing

SEO

Retargeting

Education

Graduate

Tools

Google Analytics

Google Tag Manager

Job description

Assistant Manager / SR. Executive - Performance Marketing

Job Title: Assistant Manager / Sr. Executive - Performance marketing

Location: Thane

Experience: 5 + years in Performance Marketing

Job Summary: We are looking for a Performance Marketing Manager with a strong track record in driving business growth through Google Ads, Meta Ads, content strategy, agency management, and budget optimization. The ideal candidate should be data -driven, strategic, and experienced in planning, executing, and optimizing paid media campaigns to maximize ROI.

Key Responsibilities:

• Paid Media Strategy & Execution: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook, Instagram), and other digital platforms.
• Budget Planning & Optimization: Manage ad spend efficiently to maximize conversions while ensuring optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Content Planning & Management: Collaborate with content and creative teams to align ad creatives, messaging, and landing pages for maximum impact.
• Data Analysis & Performance Tracking: Monitor campaign performance, analyse key metrics, and generate insights to improve targeting, bidding strategies, and overall effectiveness.
• A/B Testing & Conversion Optimization: Continuously test ad copies, creatives, and landing pages to enhance conversion rates.
• SEO & Retargeting Strategy: Implement strategies for remarketing, lookalike audiences, and customer segmentation to drive engagement and sales.
• Agency & Vendor Management: Oversee external agencies, freelancers, and partners to execute and optimize paid media strategies.
• Competitor & Market Analysis: Keep track of industry trends, competitor strategies, and emerging digital marketing opportunities.

Key Requirements:

• 8+ years of experience in performance marketing, paid media, and digital advertising.
• Proven success in scaling Google Ads, Meta Ads (Facebook, Instagram), and other performance marketing channels.
• Strong expertise in budget management, bid strategy, and campaign optimization.
• Hands-on experience with Google Analytics, Google Tag Manager, and other tracking tools.
• Understanding of SEO, landing page optimization, and content marketing.
• Ability to analyse data-driven insights and translate them into actionable marketing strategies.
• Experience in agency/vendor management and working with creative teams.
• Strong problem -solving skills and the ability to thrive in a fast-paced environment.

Preferred Skills:

• Experience in healthcare, wellness, or e-commerce industries is a plus.
• Knowledge of CRM, marketing, and automation tools to enhance campaign performance.
• Familiarity with programmatic advertising and affiliate marketing.

Compensation:

Competitive, based on experience.

If you’re a results-driven marketer who thrives on optimizing campaigns and scaling businesses, we’d love to hear from you!

Job Details:

• Experience

  5 - 10 Years

• No. of Openings

  2

• Education

  Graduate

• Role

  Performance Marketing Manager

• Industry Type

  Pharma / BioTech / Clinical Research

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office

• Face Interview Location

  Zenia building Arcadia circle Hiranandani Estate thane W

About EPM Staffing Services (Opc) Private Limited

EPM Staffing Services, a leading recruitment agency, is committed to bridging the gap between skilled professionals and top companies. With a focus on personalized services, we strive to create meaningful connections that drive success for both candidates and employers. Our team of expert consultants ensures a seamless recruitment process, offering tailored solutions for every career stage. At EPM Staffing Services, we believe in shaping futures and delivering excellence.

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