Digital Marketing - Mumbai

Hexagon Nutrition Limited; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hexagon Nutrition Limited seeks an agile Digital Marketing Executive/Manager to own the D2C website ecosystem, run full-funnel performance campaigns, and improve AI-driven search visibility. You will bridge creative storytelling with metrics, guide in-house video production, and optimize the customer journey from discovery to repeat purchase.

The role requires 5–10 years of digital marketing experience, deep expertise in Meta/Google ads, AEO/GEO, and Shopify.

Qualifications

• 5–10 years of proven digital marketing experience in a fast-growing D2C brand.
• Hands-on ownership of campaigns across Meta and Google ads.
• Strong knowledge of AEO/GEO dynamics and AI-indexing concepts.
• Experience with Shopify and CRO initiatives for eCommerce.
• Proficiency in video production and short-form content planning.

Responsibilities

• Lead full-funnel performance marketing and paid media across platforms.
• Drive next-gen search visibility with AEO/GEO strategies.
• Manage D2C website, optimize customer journey, and CRO testing.
• Direct in-house video shoots and AI-driven creative workflows.
• Monitor GA4, attribution, and derive actionable performance insights.

Skills

Digital marketing strategy

Full-funnel performance marketing

AEO/GEO expertise

D2C / Shopify experience

Video production & creative briefing

AI tool fluency

Analytics & attribution

Meta Ads Manager & Google Ads mastery

Revenue projection & ROAS targeting

Tools

Shopify

GA4

Meta Ads Manager

Google Ads

ChatGPT/AI tools

Job description

Hi,

We are looking for an agile, data-driven Digital Marketing Executive / Manager to spearhead our brands growth across digital touchpoints. In this role, you will take full ownership of our direct-to-consumer (D2C) website ecosystem, lead full-funnel performance marketing campaigns, and drive next-generation search visibility through generative engine and answer engine optimization (AEO/GEO).

You will bridge the gap between creative storytelling and performance metrics, conceptualizing viral creative hooks, directing in-house video shoots, and continuously optimizing our customer journey from discovery to repeat purchase.

Key Responsibilities -

1. Full-Funnel Performance Marketing & Paid Media -

• Plan, execute, and scale end-to-end paid acquisition campaigns across Meta Ads Manager (Facebook, Instagram) and Google Ads (Search, Performance Max, YouTube, Shopping, Display).
• Define campaign structures, custom audiences, pixel setups, conversion tracking, and bidding strategies aligned with targeted ROAS, CAC, and LTV.
• Build robust budget allocation models and target forecasts (monthly, quarterly, annual) to meet revenue milestones.

2. Next-Gen Search: AEO & GEO Optimization -

• Go beyond traditional SEO by optimizing content and website architecture for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Google AI Overviews, Perplexity, and Claude.
• Implement structured schema markup, authoritative brand mentions, and conversational query frameworks to secure top visibility in AI-driven search results.

3. D2C Website, Customer Journey & CRO -

• Oversee the D2C storefront (Shopify/custom stack), collaborating with developers and UI/UX designers to refine site layout, category navigation, and landing page architecture.
• Map and optimize the complete customer journey, eliminating friction points to lift conversion rates (CRO), Average Order Value (AOV), and retention.
• Conduct continuous A/B testing on product pages, checkout funnels, bundles, and promotional banners.

4. Creative Ideation, In-House Video Production & AI Workflows -

• Develop fresh, high-converting creative concepts and hooks tailored for short-form video (Reels, TikTok/YouTube Shorts, UGC-style ads).
• Plan and direct in-house video and photo shoots, managing scripting, storyboarding, talent coordination, and post-production feedback.
• Integrate cutting-edge AI tools (e.g., Midjourney, Runway, ElevenLabs, Claude/ChatGPT, CapCut AI) across copywriting, asset generation, workflow automation, and rapid creative testing.

5. Reporting, Analytics & Attribution -

• Monitor, analyze, and present cross-channel performance using Google Analytics 4 (GA4), Shopify Analytics, and attribution platforms.
• Derive actionable insights on user drop-offs, cohort retention, and creative fatigue to iterate rapidly.

Preferred candidate profile

• Experience: 5-10 years of proven digital marketing experience, with substantial hands-on ownership of a fast-growing D2C brand.
• Ad Platform Mastery: Deep, tactical expertise in Meta Ads Manager and Google Ads; strong understanding of modern tracking and attribution nuances.
• Modern Search Knowledge: Demonstrated understanding of AEO/GEO dynamics and how large language models index, cite, and retrieve brand information.
• Content Production: Practical experience with in-house video creation, short-form storytelling, creative briefing, and smartphone or mirrorless camera setups.
• D2C & CRO Acumen: Familiarity with modern eCommerce platforms (Shopify preferred), conversion rate optimization tactics, and website layout best practices.
• Tech-Savvy: Active user of generative AI tools for copy, imagery, video generation, and workflow enhancement.
• Analytical Mindset: Comfortable building revenue projection models, CPA/ROAS targets, and customer cohort reports.

Visit us at hexagonnutrition.com for more details.