Digital Marketing Executive - Female

Gauranga Study Abroad Consultants Pvt Ltd; Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

Gauranga Study Abroad Consultants Pvt Ltd is seeking a driven Digital Marketing Executive to plan and execute campaigns on Meta platforms, while crafting engaging content for social channels. The role involves managing ads, optimizing performance, and coordinating with counsellors for content planning.

Experience in education or service sectors is preferred; familiarity with SEO and analytics is a plus. This is a full-time, on-site position based in Delhi, India, offering growth opportunities in

Qualifications

• Hands-on experience with Meta Ads and social media platforms.
• Experience in education or service sector.

Responsibilities

• Plan and execute digital marketing campaigns across Meta platforms (Facebook & Instagram).
• Manage and optimize paid ads (Meta Ads lead generation, traffic, conversions).
• Create engaging content ideas for social media posts, reels, stories, and creatives.
• Handle social media pages (Instagram, Facebook, YouTube) and ensure daily activity.
• Develop and manage content calendar for social media platforms.
• Write attractive captions, ad copies, and hashtags.
• Coordinate with counsellors and internal team for campaign and content planning.
• Monitor ad performance, analyze results, and optimize campaigns.
• Basic SEO work including keyword research, on-page SEO, and content optimization.
• Work on website updates, landing pages, and basic performance tracking.
• Stay updated with latest digital marketing trends and algorithms.

Skills

Meta Ads

Content creation

Social media management

SEO expert

Digital marketing funnels

Creative thinking

English communication

Independence & deadlines

Education

Graduate / Diploma in Digital Marketing

Tools

Meta Business Suite

Canva

Google Analytics / GA Console

CapCut / InShot

Basic SEO tools (Ubersuggest/SEMrush)

Job description

Job Responsibilities

• Plan and execute digital marketing campaigns across Meta platforms (Facebook & Instagram)
• Manage and optimize paid ads (Meta Ads lead generation, traffic, conversions)
• Create engaging content ideas for social media posts, reels, stories, and creatives
• Handle social media pages (Instagram, Facebook, YouTube) and ensure daily activity
• Develop and manage content calendar for social media platforms
• Write attractive captions, ad copies, and hashtags
• Coordinate with counsellors and internal team for campaign and content planning
• Monitor ad performance, analyze results, and optimize campaigns
• Basic SEO work including keyword research, on-page SEO, and content optimization
• Work on website updates, landing pages, and basic performance tracking
• Stay updated with latest digital marketing trends and algorithms

Required Skills

• Meta Ads expertise (Facebook & Instagram Ads)
• Content creation and content strategy
• Social media management skills
• SEO expert
• Good understanding of digital marketing funnels
• Creative mindset with analytical thinking
• Good English communication skills
• Ability to work independently and meet deadlines
• Preferred Tools
• Meta Business Suite
• Canva
• Google Analytics / Google Search Console
• CapCut / InShot
• Basic SEO tools (Ubersuggest, SEMrush optional)

Preferred Qualifications

• Graduate / Diploma in Digital Marketing
• Hands-on experience with Meta Ads and social media platforms
• Experience in education or service-