Marketing and Social Media Executive

Homesly Properties; Hyderabad; On-site; INR 350,000 - 550,000; Full time

Job summary

Homesly Properties is seeking a creative Social Media Marketing Executive to manage our social channels and drive growth. You will develop engaging content, run Meta ad campaigns, and create AI-powered UGC videos to boost organic and paid performance.

You will collaborate with digital marketing and web teams, plan monthly content calendars, and track performance to inform decisions. Strong writing and analytics are essential.

Qualifications

• Experience in organic social media marketing and paid advertising.
• Portfolio of social media creatives and campaigns.
• Ability to plan, create and optimize content across platforms.
• Familiarity with AI tools for image/video content creation.
• Strong analytics and reporting skills.

Responsibilities

• Social Media Content Creation: develop platform-specific content for Facebook, Instagram, and more.
• Daily Social Media Posting: plan, schedule and publish 23 posts daily across platforms.
• Meta Campaign Creative Development: design ad creatives, carousels, reels, and promos.
• AI-Powered UGC Video Creation: create UGC-style videos using AI tools.
• Google Business Profile Management: update posts, photos, offers, and business info.
• Cross-Team Collaboration: coordinate with marketing, web dev, and others.
• Monthly Content and Campaign Calendar: plan calendar for organic and paid campaigns.
• Meta Campaign Management: set up and optimize Facebook/Instagram ads.
• Performance Tracking and Analytics: monitor reach, engagement, leads, conversions.
• Monthly Performance Reporting: deliver insights and recommendations.

Skills

Facebook & Instagram knowledge

Meta Business Suite

Content writing & copywriting

AI content creation tools

Google Business Profile & local SEO

Campaign analytics & reporting

Social media scheduling & analytics

Communication & time management

Education

Bachelor's degree in Marketing/related field

Tools

Meta Ads Manager

Google Business Profile

Job description

Job Title: Social Media Marketing Executive

Department: Digital Marketing

Job Type: Full-Time

Job Overview

We are looking for a creative, results-driven Social Media Marketing Executive to manage our social media platforms, develop engaging content, create AI-powered UGC videos, run Meta ad campaigns, and optimize our online presence. The ideal candidate should have experience in organic social media marketing, paid advertising, content planning, performance analysis, and cross-functional collaboration.

Key Responsibilities

1. Social Media Content Creation: Develop engaging, platform-specific content for Facebook, Instagram, and other relevant social media platforms.

2. Daily Social Media Posting: Plan, schedule, and publish 23 posts daily across designated social media platforms to maintain consistent engagement and brand visibility.

3. Meta Campaign Creative Development: Design high-quality ad creatives, promotional graphics, carousels, reels, and other marketing materials for Meta advertising campaigns.

4. AI-Powered UGC Video Creation: Create engaging User-Generated Content (UGC)-style videos using AI tools to support organic growth and paid advertising campaigns.

5. Google Business Profile Management: Regularly update Google Business Profiles with posts, photos, offers, business information, and other relevant content to improve local visibility.

6. Cross-Team Collaboration: Coordinate with digital marketing, web development, and other relevant teams to align social media activities with overall marketing objectives.

7. Monthly Content and Campaign Calendar: Develop and maintain a monthly content calendar covering organic posts, promotional activities, festivals, events, and paid advertising campaigns.

8. Meta Campaign Management: Set up, manage, monitor, and optimize Facebook and Instagram advertising campaigns to achieve campaign objectives and improve performance.

9. Performance Tracking and Analytics: Monitor reach, impressions, engagement, clicks, leads, conversions, and cost per result.

10. Monthly Performance Reporting: Prepare monthly reports covering organic social media performance and Meta advertising results, highlighting key insights, achievements, and recommendations.

Required Skills

• Good understanding of Facebook, Instagram, and Meta Business Suite.
• Experience with Meta Ads Manager and paid campaign optimization.
• Strong content writing, copywriting, and creative development skills.
• Knowledge of AI tools for image, video, and UGC-style content creation.
• Understanding of Google Business Profile management and local SEO fundamentals.
• Ability to analyze campaign performance and prepare reports.
• Familiarity with social media scheduling and analytics tools.
• Strong communication, coordination, time management, and organizational skills.

Key Performance Indicators (KPIs)

• Consistency and quality of daily social media posts.
• Organic reach, engagement, follower growth, and audience interaction.
• Quality and effectiveness of Meta campaign creatives and AI-generated UGC videos.
• Accuracy and consistency of Google Business Profile updates.
• Meta campaign results, cost per lead, and return on ad spend, where applicable.
• Timely completion of monthly content calendars and performance reports.

Preferred Qualifications

• Bachelor's degree or relevant qualification in Marketing, Communications, Business, or a related field.
• Practical experience in social media management and digital advertising.
• A portfolio demonstrating social media creatives, video content, and campaign results is an advantage.